Location:

Hollywood, Florida At Memorial, we are dedicated to improving the health, well-being and, most of all, quality of life for the people entrusted to our care. An unwavering commitment to our service vision is what makes the difference. It is the foundation of The Memorial Experience.

Summary:

The Recruitment Marketing Specialist is responsible for developing, managing, and amplifying the organization's employer brand through compelling storytelling, content creation, and strategic talent marketing initiatives. This role partners with Recruitment Advertising vendors, Talent Acquisition, Marketing, Communications, Human Resources, and organizational leaders to curate authentic employee experiences, showcase career opportunities, and position the organization as an employer of choice. The Specialist creates, supports, and manages content across multiple channels—including career sites, social media platforms, recruitment campaigns, workforce development initiatives, and internal communications—to attract, engage, and nurture top talent while supporting organizational recruitment goals.

Responsibilities:

Coordinates with external vendors, photographers, videographers, and creative partners as needed.

Promotes the organization's culture, mission, values, employee experiences, and career opportunities through engaging storytelling.

Partners with Recruitment Advertising vendor to support the design and implementation of talent attraction campaigns to support critical hiring needs and workforce development initiatives.

Responds to inquiries and engages with prospective candidates as appropriate.

Maintains brand asset libraries and content repositories.

Ensures consistency of employer brand messaging across all recruitment and talent attraction channels in alignment with employer brand guidelines and Employee Value Proposition (EVP).Collaborates with recruiters to develop targeted content for specific talent segments and hard-to-fill roles.

Ensures consistent and timely content publication.

Partners with Talent Acquisition leadership to align branding initiatives with workforce planning and recruitment priorities.

Supports digital marketing initiatives across social media, career sites, email campaigns, sourcing platforms, and talent communities.

Builds and maintain relationships with employees across the organization to identify stories that showcase workplace culture and career growth opportunities.

Monitors employer brand perception and recommend strategies for continuous improvement.

Promotes hiring events, internships, fellowships, residencies, apprenticeships, and career pathway programs.

Captures and celebrates organizational achievements, awards, recognitions, and employee milestones.

Creates, curates, and manages compelling content that highlights employee stories, career pathways, organizational achievements, workforce development programs, and community impact in partnership with recruitment advertising vendor.

Optimizes content to improve candidate engagement and conversion rates.

Monitors and reports on content performance, engagement metrics, campaign effectiveness, and employer branding initiatives; provides recommendations for enhancements wherever opportunity exists for content effectiveness to Talent Acquisition Leadership.

Conducts interviews with employees, leaders, residents, fellows, interns, and program participants to capture authentic experiences and success stories as required.

Develops employer branding content across social media platforms and digital channels in partnership with Recruitment Advertising vendor.

Partners with Recruitment Advertising vendor, Marketing, Communications, Talent Acquisition, Human Resources, and operational leaders on strategic initiatives.

Maintains the recruitment marketing editorial calendar to support recruitment campaigns, hiring events, awareness initiatives, and organizational priorities.

Monitors trends, engagement metrics, and audience insights to inform content strategy.

Oversees multiple content projects simultaneously while meeting deadlines and organizational priorities.

Develops and executes employer branding strategies that strengthen the organization's reputation as an employer of choice.

Ensures content and collaterals align with EVP brand guidelines.

Identifies opportunities to leverage emerging platforms and storytelling formats.

Competencies:

ACCOUNTABILITY, ANALYSIS AND DECISION MAKING, CUSTOMER SERVICE, CUSTOMER SERVICE

(2), DEVELOPS

RELATIONSHIPS, EFFECTIVE COMMUNICATION, ORGANIZATION SKILLS, RESPONDING TO CHANGE, STANDARDS OF BEHAVIOR, TEAM WORK, WORKLOAD MANAGEMENT

Education and Certification Requirements:

Bachelors (Required)

Additional Job Information:

Complexity of Work:

Requires critical thinking skills, decisive judgment and the ability to work with minimal supervision. Must be able to work in a stressful environment and take appropriate action. Exceptional written and verbal communication skills.

Required Work Experience:

A minimum of three (3) years of professional work experience in employer branding, content marketing, recruitment marketing, internal communications, social media management, or a related field.

Other Information:

Additional Education Info:

Bachelor's degree in Graphic Design, Marketing, or related field.

Working Conditions and Physical Requirements:

Bending and Stooping = 40% Climbing = 40% Keyboard Entry = 60% Kneeling = 40% Lifting/Carrying Patients 35 Pounds or Greater = 40% Lifting or Carrying 0

• 25 lbs Non-Patient = 40% Lifting or Carrying 2501 lbs
• 75 lbs Non-Patient = 40% Lifting or Carrying > 75 lbs Non-Patient = 40% Pushing or Pulling 0
• 25 lbs Non-Patient = 40% Pushing or Pulling 26
• 75 lbs Non-Patient = 40% Pushing or Pulling > 75 lbs Non-Patient = 40% Reaching = 40% Repetitive Movement Foot/Leg = 0% Repetitive Movement Hand/Arm = 60% Running = 0% Sitting = 60% Squatting = 40% Standing = 60% Walking = 60% Audible Speech = 60% Hearing Acuity = 60% Smelling Acuity = 0% Taste Discrimination = 0% Depth Perception = 60% Distinguish Color = 60% Seeing
• Far = 60% Seeing
• Near = 60% Bio hazardous Waste = 0% Biological Hazards
• Respiratory = 0% Biological Hazards
• Skin or Ingestion = 0% Blood and/or Bodily Fluids = 0% Communicable Diseases and/or Pathogens = 0% Asbestos = 0% Cytotoxic Chemicals = 0% Dust = 0% Gas/Vapors/Fumes = 0% Hazardous Chemicals = 0% Hazardous Medication = 0% Latex = 0% Computer Monitor = 60% Domestic Animals = 0% Extreme Heat/Cold = 0% Fire Risk = 0% Hazardous Noise = 0% Heating Devices = 0% Hypoxia = 0% Laser/High Intensity Lights = 0% Magnetic Fields = 0% Moving Mechanical Parts = 0% Needles/Sharp Objects = 0% Potential Electric Shock = 0% Potential for Physical Assault = 0% Radiation = 0% Sudden Decompression During Flights = 0% Unprotected Heights = 0% Wet or Slippery Surfaces = 0%

Shift:

Primarily for office workers

• not eligible for shift differential

Disclaimer:

This job description is not intended, nor should it be construed to be an exhaustive list of all responsibilities, skills, efforts or working conditions associated with the job. It is intended to indicate the general nature and level of work performed by employees within this classification. Wages shown on independent job boards reflect market averages, not specific to any employer. We encourage candidates to talk to their Memorial Healthcare System recruiter to discuss actual pay rates, during the hiring process. Memorial Healthcare System is proud to be an equal opportunity employer committed to workplace diversity. Memorial Healthcare System recruits, hires and promotes qualified candidates for employment opportunities without regard to race, color, age, religion, gender, sexual orientation, national origin, veteran status, disability, genetic information, or any factor prohibited by law. We are proud to offer Veteran's Preference to former military, reservists and military spouses (including widows and widowers). You must indicate your status on your application to take advantage of this program. Employment is subject to post offer, pre-placement assessment, including drug testing. If you need reasonable accommodation during the application process, please call 954-276-8340 (M-F, 8am-5pm) or email TalentAcquisitionCenter@mhs.net