Social Media & Marketing Manager Beauty Lounge Medical Spa Primary Location:

San Marcos, CA Position:

Part-Time, 16-24 hours per week

Compensation:

$25-$30/hour, commensurate with experience About Beauty Lounge Medical Spa Beauty Lounge Medical Spa is a growing medical aesthetics practice specializing in advanced aesthetic treatments, injectables, skin rejuvenation, laser treatments, medical weight loss, wellness, and personalized treatment planning. We are seeking a creative, organized, proactive, and results-driven Social Media & Marketing Manager to strengthen our digital presence, increase local brand awareness, develop strategic partnerships, and help turn our marketing efforts into measurable patient growth. This is a hands-on role for someone who understands that successful social media is more than posting content. We are looking for someone who can identify opportunities, create engaging content, build relationships within our community, and consistently look for new ways to grow the Beauty Lounge brand. Position Details Part-time position averaging 16-24 hours per week . Primary work location is our San Marcos office . Some local travel is required, generally once per month to our Del Mar and Temecula locations , for content creation, events, marketing initiatives, and team collaboration. Compensation is $25-$30 per hour, commensurate with experience and qualifications . Bilingual English/Spanish candidates are highly preferred. Opportunity for additional hours and potential full-time employment for candidates interested in cross-training and working approximately two days per week as a Patient Care Coordinator (PCC) in addition to their marketing responsibilities. Candidates interested in the combined Social Media/Marketing + Patient Care Coordinator position should be comfortable working directly with patients, answering phones, assisting with scheduling, responding to inquiries, educating patients about services and promotions, and providing an exceptional patient experience. Key ResponsibilitiesSocial Media Management & Strategy Develop and execute a consistent social media strategy aligned with Beauty Lounge's brand, services, promotions, and business goals. Manage and maintain Beauty Lounge social media platforms, including Instagram, Facebook, TikTok, and other relevant platforms. Develop and maintain a monthly social media and marketing calendar. Plan, create, schedule, and publish engaging content, including Reels, short-form videos, Stories, educational posts, promotional content, before-and-after features, provider content, testimonials, and behind-the-scenes content. Write engaging captions, calls-to-action, hooks, and promotional copy consistent with the Beauty Lounge brand voice. Stay current on social media trends, trending audio, platform changes, aesthetic industry trends, and emerging content opportunities. Monitor comments, tags, mentions, messages, and community engagement and help ensure timely responses. Consistently engage with relevant local accounts and audiences to organically grow Beauty Lounge's local following. Content Creation & UGC Regularly capture high-quality photo and video content at Beauty Lounge locations. Work directly with providers and team members to create educational, entertaining, promotional, and personality-driven content. Edit short-form video content for Instagram Reels, TikTok, Stories, and other platforms. Identify patients, creators, influencers, models, and community members who may be appropriate for user-generated content (UGC) opportunities. Recruit and coordinate UGC creators and content collaborations. Develop creative concepts and campaigns designed to increase engagement, reach, shares, saves, inquiries, and bookings. Maintain an organized library of photos, videos, testimonials, before-and-after content, graphics, and other marketing assets. Influencer, Creator & Community Partnerships Research and identify local beauty, wellness, fitness, health, lifestyle, bridal, fashion, and community personalities whose audiences align with Beauty Lounge's target demographic. Initiate outreach and coordinate potential collaborations with influencers, creators, businesses, and community partners. Develop ongoing relationships rather than relying solely on one-time influencer promotions. Identify opportunities to establish mutually beneficial referral and cross-promotional relationships with complementary local businesses and professionals. Coordinate approved influencer treatments, content expectations, deliverables, posting schedules, and follow-up. Track collaborations and evaluate performance, including engagement, leads, referrals, and new patient acquisition. Local Marketing & Events Proactively research local events, networking opportunities, health and wellness events, bridal events, fitness events, community festivals, pop-ups, business organizations, and other marketing opportunities where Beauty Lounge could participate. Present recommended events and partnership opportunities to management. Coordinate Beauty Lounge participation in approved community events, pop-ups, collaborations, and promotional activities. Identify opportunities for Beauty Lounge providers to participate as speakers, educators, experts, sponsors, or featured businesses within the community. Help develop promotional materials and campaigns surrounding Beauty Lounge events and special promotions. Graphic Design & Marketing Materials Create and update digital marketing graphics for social media, promotions, events, email/SMS campaigns, website content, and in-office marketing. Maintain consistency with Beauty Lounge's brand standards, fonts, colors, photography, messaging, and overall aesthetic. Update existing promotional graphics as pricing, services, providers, memberships, or promotions change. Experience with Canva, Adobe Creative Suite, or similar design platforms preferred. Google Business & Online Presence Maintain and regularly update Beauty Lounge's Google Business Profiles , including photos, services, business information, promotions, hours, and relevant updates. Help monitor and respond appropriately to Google reviews. Develop strategies to consistently increase legitimate patient reviews and strengthen Beauty Lounge's online reputation. Ensure information across major online platforms remains accurate and consistent. Assist with basic website updates and landing pages as needed. WordPress experience is a plus. Marketing Performance & Reporting This is a results-oriented position. The Social Media & Marketing Manager should regularly evaluate whether marketing activities are contributing to measurable business growth.

Responsibilities include:

Track social media reach, engagement, follower growth, profile visits, website traffic, inquiries, and other relevant metrics. Track leads and new-patient inquiries generated through social media, collaborations, events, and marketing campaigns whenever possible. Monitor the performance of promotional campaigns and content. Identify which types of content and partnerships generate the strongest engagement and conversion. Provide a concise monthly marketing performance report with results, observations, and recommendations. Continually test new strategies and recommend adjustments based on performance. Qualifications Previous experience managing social media for a business or brand. Strong understanding of Instagram, TikTok, Facebook, Reels, Stories, and short-form video. Strong content creation, photography, videography, and video-editing skills. Excellent written communication and copywriting skills. Strong visual eye and understanding of branding. Experience with Canva or similar graphic design software. Comfortable approaching and communicating with influencers, businesses, creators, patients, and community partners. Highly organized and able to independently manage a content calendar, projects, deadlines, and collaborations. Self-motivated and proactive — able to identify marketing opportunities without waiting for assignments. Comfortable appearing on camera when appropriate and directing others during content creation. Experience in aesthetics, beauty, skincare, wellness, healthcare, or luxury consumer brands strongly preferred. Bilingual in English and Spanish highly preferred. WordPress or basic website-management experience is a plus. Experience with Google Business Profile management preferred. Reliable transportation and ability to travel locally between Beauty Lounge locations as needed. Ideal Candidate The ideal candidate is someone who is creative but also business-minded . You understand that likes and followers are important indicators, but the ultimate goal of marketing is to build the Beauty Lounge brand, attract qualified patients, strengthen patient loyalty, and generate measurable business growth. You naturally notice opportunities — a local event Beauty Lounge should attend, a creator we should collaborate with, a business we should partner with, a trend we should participate in, or a piece of content we should create. You are comfortable taking ownership of projects from idea through execution and reporting the results. Key Performance Indicators Performance may be evaluated using metrics such as: Consistency and quality of content production Social media reach and engagement Organic follower and audience growth Website and profile traffic generated from social media Qualified leads and inquiries New-patient acquisition attributable to marketing efforts UGC and influencer collaborations established Local referral partnerships developed Community and event marketing opportunities secured Google review growth and online reputation Campaign and promotional performance Completion of monthly content and marketing initiatives Beauty Lounge Medical Spa is looking for someone who wants to actively grow a brand — not simply maintain a social media account.

Pay:

$25.00 - $30.00 per hour

Benefits:

Employee discount Flexible schedule

Work Location:

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