Company Description The Lovely Law Firm Injury Lawyers focuses on criminal defense and personal injury law in Myrtle Beach, SC and the surrounding communities. The firm is committed to serving the public by sharing general legal information and commentary on its website, www.justiceislovely.com, while clearly distinguishing this information from individualized legal advice. Client relationships are formed through direct engagement with the firm's attorneys, who tailor legal strategies to the specific facts of each case. The firm emphasizes accuracy and community service, while noting that laws change and legal advice must be customized. Attorney Justin M. Lovely is responsible for the firm's website, and cases are handled by attorneys who primarily practice in Myrtle Beach, SC. Role Description This full-time, on-site Personal Injury Associate Lawyer role is based in Myrtle Beach, SC. The associate will manage a personal injury caseload from intake through resolution, including client interviews, case evaluation, legal research, drafting pleadings and motions, and preparing settlement demands. Day-to-day responsibilities include communicating with clients, opposing counsel, and insurance carriers; attending hearings, depositions, and mediations; and assisting in trial preparation and courtroom advocacy as needed. The role also involves reviewing medical records and other evidence, assessing liability and damages, and collaborating with senior attorneys and support staff to move cases efficiently. The associate is expected to maintain detailed case files, meet deadlines, and uphold high ethical and professional standards in all interactions. Qualifications Active license to practice law in South Carolina (or eligibility for prompt admission), with a focus or strong interest in personal injury litigation. Experience or training in civil litigation, including legal research, drafting pleadings and motions, and managing discovery. Strong client-facing skills, including clear communication, empathy, and the ability to explain complex legal issues in accessible terms. Solid analytical and negotiation skills for evaluating cases, preparing demand packages, and engaging in settlement discussions. Ability to work collaboratively with attorneys, paralegals, and staff, while independently managing deadlines and priorities. Excellent written and verbal advocacy skills, with attention to detail in documentation and courtroom presentations. High level of professionalism, integrity, and adherence to ethical rules and confidentiality requirements. Juris Doctor (JD) from an accredited law school; prior personal injury or plaintiff-side experience is strongly preferred.