Summary Apple's app ecosystem has helped creators, dreamers, and learners of all ages and backgrounds build a brighter future and a better world with their innovative apps. For families, our mission carries a particular importance
- to ensure that children and teens have access to experiences that are thoughtful, age-appropriate, and reflective of Apple's values.
We are seeking an experienced and motivated Senior Product Manager who is passionate about family-centered design and the app ecosystem to join the Marketplace Technologies team. This role leads the strategic product vision for children and teens across Apple's app marketplace platforms, including the App Store, driving Apple's continued investment in the tools, policies, and experiences that serve families well. Description As the Senior Product Manager for App Marketplaces Child Safety, you will help define and drive Apple's product strategy for children and teens across its app ecosystem, with a focus on the App Store's role as the world's most trusted platform for app discovery. You will translate a deep understanding of child development, digital wellbeing, and family needs into concrete product experiences
- shaping how millions of kids discover apps, how families browse and manage purchases across Apple's global marketplace, and how emerging technologies are thoughtfully developed for younger audiences. You will work across a broad set of internal partners
- including Product Marketing, Health, Engineering, Legal, and App Review
- to align child safety considerations with Apple's platform policies and product decisions.
This is a high-visibility, high-impact role at the intersection of product, policy, and platform trust. Responsibilities Define and drive the strategic product vision for children and teens on Apple's app marketplace platforms, including the App Store Lead the development of product policies for emerging technology areas Expand Apple's parental controls, including Ask to Buy, to create seamless, trusted experiences for families to enjoy apps and games Partner closely with Product Marketing, Human Interface, Health, Engineering, Legal, and App Review to ensure family-centered considerations inform platform policy and product development Define product requirements from conception through launch; monitor adoption and outcomes to drive continuous improvement Balance and synthesize input from a wide range of internal stakeholders with varying priorities and timelines Serve as an internal advocate for children and families across Apple's broader app ecosystem Minimum Qualifications 10+ years of product management experience delivering complex, large-scale products with meaningful user impact Demonstrated experience working on family products, digital wellbeing, or age-appropriate design for young children and adolescents, grounded in an understanding of childhood developmental stages and their implications for product decisions Proven ability to lead highly cross-functional teams through the full product lifecycle, from strategy through launch, in a fast-moving environment Strong policy intuition; comfortable working at the intersection of product, legal, and regulatory considerations Exceptional interpersonal and communication skills; skilled at building consensus and fostering trust across teams with competing priorities Strong analytical capabilities to identify opportunities, define success metrics, and measure impact BA/BS or equivalent experience; advanced degree a plus Preferred Qualifications Experience developing products or policies at a two-sided marketplace, app platform, or digital content ecosystem Familiarity with applicable regulations and industry standards related to minors' online experiences Ability to fluidly operate across highly technical product details and high-level strategic narratives, and translate between both for diverse audiences Experience working with legal, trust & safety, or policy teams on platform integrity or content-related products Strong storytelling and executive presentation skills, including the ability to frame complex issues clearly for senior leadership Fluency with Keynote; experience presenting to executive audiences Press and media experience with success as a product spokesperson on a national or global level Genuine passion for building trusted digital experiences for children and families Pay & Benefits At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $207,400 and $311,700, and your base pay will depend on your skills, qualifications, experience, and location. Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses
Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about
Apple Benefits Note:
Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
