Channel Marketing Manager -

Manufacturing Date Posted:

26 September 2026

Closing Date:

October 26, 2026

Recruiter:

A.O.

Smith Location:

Ashland City, Tennessee Salary:

USD115,000

to

USD142,000

Job Type & Industry:

Production, Manufacturing & Operations, Sales, Marketing, PR & Events Contract Type:

Permanent Job Reference:

2988839379-2 Apply for this job now Job Description A. O. Smith seeks a Channel Marketing Manager to grow demand for its residential and commercial water heating and treatment products through distributors and trade partners. In this role, you will design and execute channel marketing strategies, co-op campaigns, and product launch programs that support sales targets in manufacturing markets. You will manage MDF funds, analyze campaign performance, and build sales enablement tools. Working in a performance-driven, engineering-focused culture, you'll collaborate globally with sales, product, and operations teams to drive innovation and market share. Responsibilities Develop and execute channel marketing strategies for distributors and key partners to drive demand for A. O. Smith products Plan and manage co-marketing campaigns, promotions, and product launches across channel partners Collaborate with sales, product management, and engineering to align channel programs with business goals Analyze channel performance data, ROI, and market trends to optimize programs and budgets Create sales enablement tools, training materials, and content tailored to channel audiences Manage MDF/coop funds, ensuring compliance, tracking, and reporting on spend effectiveness Strengthen partner relationships through regular communication, events, and marketing support Ensure brand consistency and adherence to corporate guidelines across all partner activities Required Skills Channel marketing strategy B2 B industrial/manufacturing marketing Partner relationship management Co-op/MDF program management Marketing campaign planning and execution Marketing analytics and ROI reporting Sales enablement content development Product launch management CRM and marketing automation platforms Budget management