Senior Specialist, Integrated Content Production

Introduction SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting todays evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally. Overview The Sr. Specialist, Integrated Content Production, enables the team's strategic direction while championing creative innovation and operational excellence. You leverage industry trends and cross-functional insights to improve team processes, aligning projects with business goals and organizational priorities. In this role, your ability to influence, connect, and communicate ensures content is accessible, engaging, and supports SHRM s mission. As a core leader within the team, you bridge the gap between strategy and execution. You own workflow operations, establish best practices, and drive the strategic use of video and photo assets across platforms. This role is ideal for a seasoned content producer with a deep understanding of video ecosystems, generative AI tools, and integrated marketing.

Work Environment:

Hybrid Position (3 Days In-Office, 2 Days Remote): This position follows a hybrid work schedule, with Tuesday through Thursday in office and Monday and Friday remote. Employees must be available during standard business hours, with core hours beginning between 8:00AM•9:00AM and concluding between 5:00PM•6:00PM.

Travel:

0•10%. Responsibilities Demonstrate strategic agility by integrating industry insights and trends into content production workflows, proactively adapting processes to meet evolving business objectives. Exhibit influential leadership by guiding cross-functional teams, championing creative and operational best practices, and empowering colleagues through mentorship and actionable feedback. Drive data-informed decision-making by using performance metrics and analytics to refine content strategies, optimize workflows, and ensure alignment with organizational goals. Gen-AI & Video Stewardship Serve as a Gen-AI video power user and a go-to resource for the content production team to elevate production capabilities. Co-lead process documentation and establish best practices for team members to ensure efficient use of AI video tools. Review workflows regularly, update documentation as necessary, and maintain accessible records in SharePoint. Multimedia Coordination & Event Production Optimize and scale the usage of video and photo content captured at onsite events. Review video and photo request spreadsheets to identify coverage gaps, assisting the multimedia team in finalizing schedules to best use staff and contractor time. Create and maintain a master library with individual links to ensure video footage is accessible to all stakeholders. Cross-Functional Strategy & Project Management Act as the connective tissue among cross-functional teams, using insights from meetings to recommend post-event usage of videos, photos, and testimonials. Work with requesting stakeholders to project manage and create net-new assets for social media, web, publications, and reports. Lead alignment across the Brand and Marketing division to establish Monday.com as the primary platform for collaboration, tracking, and measurement, driving full team adoption and best practices. Maintain a dedicated project management board (e.g., Monday.com) to track proposed ideas, active projects, and published content to measure success and ensure accountability. Research and recommend strategic offerings, such as B2B options, to translate content into more paid media sales and increased revenue. House Ads & Brand Partner Support Own and operate house ad processes for Content Production projects, including publications, podcasts, newsletters, and thought leadership reports. Oversee the entire podcast ad workflow, ensuring seamless end-to-end execution and integration with campaign goals. Serve as the primary point of contact for brand partners on all podcast ad efforts, building strong partnerships and aligning on deliverables and success measures. Strategically leverage podcasts as key revenue drivers by optimizing ad placements and developing innovative monetization strategies. Identify appropriate house ad placements based on themes, top-priority products, and key performance indicators. Lead the creation of ad assets with stakeholders, ensuring creative requests are submitted and completed on standard schedules. Requirements Five to seven years of experience in content production, creative project management, or multimedia storytelling, demonstrating strategic agility by integrating emerging trends and adapting team processes to shifting business priorities. Proven ability to lead and influence cross-functional teams, providing actionable feedback and enabling peers growth through mentorship and support. Strong track record of making data-informed decisions using performance metrics and analytics to refine content strategies and optimize outcomes. Demonstrated experience managing complex campaigns across video, digital, and events, with expertise in generative AI (GenAI) design and video tools. Exceptional organizational skills and mastery of project management platforms such as Monday.com, SharePoint, and Slack, ensuring transparency and collaboration. Deep understanding of content marketing ecosystems, audience engagement principles, and monetization strategies. Comfortable managing production schedules and fostering strong team alignment and communication. The hiring range for this position is $100,000 to $125,000 per year. This range is an estimate, and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.