Marketing and Strategy Analyst

Marketing and Strategy Analyst at Enervit S.p.

A. Marketing and Strategy Analyst at Enervit S.p.

A. in San Lorenzo, California Posted in 1 day ago.

Type:

full-time

Job Description:

About Enervit & This Opportunity Enervit is one of Europe's most respected sports nutrition brands, with a 60-year heritage of fueling elite and everyday athletes across cycling, running, triathlon, and endurance sport. Now, Enervit North America is entering its most exciting chapter yet

• a full-scale U.S. launch and expansion into the Canadian and Mexican markets. This is a rare ground-floor opportunity to join a growing team and play a pivotal role in establishing Enervit as the go-to performance nutrition brand in U.S. natural and specialty retail. Starting as a 30-hour per week contractor, this role is designed to grow with us
• we expect to bring the right person on full-time as we scale over the coming months. If you are a self-starter who thrives in fast-moving environments, lives and breathes endurance sport culture, and wants to own meaningful work from day one
• read on.

Role Overview The Sales & Marketing Analyst will serve as the operational heartbeat of Enervit North America's go-to-market execution. Reporting directly to the hiring manager, you will own three core pillars of the launch strategy: field and event marketing, the brand ambassador program, and digital and social media. You will work four days per week, with scheduling flexibility built around event calendars

• this role will include weekend work to support activations, races, and retail events. Key Responsibilities1. Field & Event Marketing
• Identify, plan, and staff key endurance and fitness events across the Western U.S., with a primary focus on California
• including running, cycling, triathlon, obstacle racing, and outdoor lifestyle events
• Attend events as the on-the-ground Enervit brand representative, driving product awareness, consumer education, and on-site sampling activations
• Build and maintain an annual event calendar, managing logistics, shipping, booth setup, and post-event reporting
• Represent the brand authentically within community running clubs, cycling groups, triathlon clubs, and fitness communities to earn organic credibility
• Capture content (photo, video, testimonials) at events for use across social and digital channels 2. Brand Ambassador Program
• Own the end-to-end brand ambassador program
• from identifying and recruiting candidates to onboarding, managing, and supporting active ambassadors
• Source and develop a diverse ambassador roster spanning professional athletes (cyclists, runners, triathletes) and passionate recreational athletes who authentically represent the Enervit ethos
• Serve as the primary point of contact for ambassadors
• coordinating product seeding, content requests, and event appearances
• Support retailer-specific ambassador programs at natural and specialty grocery partners by organizing in-store presentations, demos, and product trialing efforts
• Track ambassador performance and engagement, building a feedback loop that informs product and marketing decisions 3. Digital & Social Marketing
• Contribute to the definition and execution of Enervit North America's social media and digital marketing strategy across Instagram, TikTok, and other relevant platforms
• Own the Enervit U.S. TikTok channel end-to-end
• including content strategy, original content creation, posting cadence, community management, and performance tracking
• Build and manage Enervit's TikTok Shop presence
• including product listings, shoppable content, live shopping activations, and creator affiliate partnerships that drive direct-to-consumer sales
• Develop and manage a content calendar that aligns with the event schedule, ambassador activations, seasonal campaigns, and retail priorities
• Create and curate original content
• including event recap posts, ambassador spotlights, and product education content
• that resonates with the U.S. endurance sports community
• Monitor channel performance and community engagement, delivering regular reporting and actionable recommendations to the hiring manager
• Identify and manage relationships with relevant micro-influencers in the endurance and wellness space to amplify brand reach organically What We're Looking ForRequired
• 1+ year of experience in brand marketing, field marketing, events, or sports marketing
• ideally within CPG, sports nutrition, outdoor, or wellness categories
• A genuine passion for endurance sports
• whether you race yourself or are deeply embedded in the community, authenticity matters here
• Strong organizational and project management skills; ability to juggle events, ambassador relationships, and content deadlines simultaneously
• Hands-on experience managing social media accounts (Instagram and TikTok required), with a demonstrated ability to grow engaged communities and create native short-form video content
• Excellent interpersonal and communication skills
• you represent the brand in every interaction
• Based in California or the Western U.S., with the ability and willingness to travel to events on weekends throughout the region
• Self-directed and comfortable operating in ambiguity
• this is a startup environment where you will build systems, not just follow them