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SI
Snap Inc.
Manager, Communications (Advertising & B2B)
Career Insights for Advertising / Promotions Manager
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What they do
An Advertising or Promotions Manager plans and directs advertising programs aimed at creating extra interest in a product or service. Coordinates marketing team of sales and design staff, tracks data on media outlets and sales, and directs promotional events.
$152,502 / year median in California
-12% projected decline
Job Description
Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company operates Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world, and Specs Inc., a wholly-owned subsidiary dedicated to making computing more human, in addition to Bitmoji, Saturn, and other digital services. The Comms Team is responsible for conveying Snap's mission, vision and values to core audiences within our community, which include Snapchatters, advertising partners, content partners, investors, policymakers, and Snap team members. This passionate team works hard to show the world what makes Snapchat the best platform for communication and storytelling, and to ensure the narratives about the company, its people, and its products are accurate and compelling. We're looking for an Advertising & B2B Communications Manager to join our Communications team, focused on strengthening Snap's global narrative around small and medium-sized business advertisers and the performance advertising solutions that help them grow. We are seeking a communications leader with experience in the digital marketing space, strong media relations skills, experience supporting executive visibility, and the ability to collaborate with senior business executives. This role will pitch and land strategic B2B stories; prepare spokespeople for interviews and public speaking; handle reactive media inquiries; and support related product, agency, partnerships, and events work. What you'll do: Develop and drive Snap's SMB and performance advertising narrative, with a focus on increasing consideration and adoption of Snapchat among SMB marketers and broader performance advertisers. Lead external communications for Snap's SMB advertising business and related performance priorities, including messaging, media strategy, spokesperson preparation, executive visibility, and thought leadership. Identify, pitch, and land stories across marketing, advertising, business, and technology media, including customer success stories, product launches, performance advertising narratives, and strategic stories that further Snap's B2B narrative. Support relevant product, agency, partnerships, and events communications where they strengthen Snap's SMB, performance advertising, and broader revenue story. Drive thought leadership opportunities and external content, including speaking engagements, LinkedIn content, media opportunities, podcasts, blog posts, case studies, and other owned and earned channels. Partner with Sales, Marketing, Product Marketing, Measurement, and Creative Strategy teams to ensure messaging is consistent, differentiated, and tied to business priorities. Track communications impact, including reach, frequency, and resonance of priority SMB and performance advertising messages with key audiences.