Find Jobs
Find Jobs Near You – Available Work in Your Location
Skip to job details
BS
Beyond Spots & Dots Inc.
Digital Advertising Manager
Career Insights for Advertising / Promotions Manager
See where this job fits in the broader career landscape. Knowing your career path helps you see what's possible from here.
Scorecard
Based on Pennsylvania data
Review key factors to help you decide if this role fits your goals. How is this calculated?
What they do
An Advertising or Promotions Manager plans and directs advertising programs aimed at creating extra interest in a product or service. Coordinates marketing team of sales and design staff, tracks data on media outlets and sales, and directs promotional events.
$128,770 / year median in Pennsylvania
-10% projected decline
Job Description
Internet Advertising Management Build, launch and optimize Google Ads campaigns Create and manage Meta (Facebook & Instagram) campaigns Manage Microsoft Ads (Bing) Implement YouTube campaigns Create and manage Programmatic campaigns Build Remarketing audiences Configure conversion tracking Manage Google Tag Manager Monitor campaign budgets Optimize bids and audiences Perform A/B testing Review search term reports Analyze campaign performance and recommend improvements Internal and External Communications Participate and oversee Digital Department meetings and brainstorming sessions Work with production staff to ensure work is generated correctly Setting up Dashboard access for clients Presenting to current and potential new clients Ensuring client websites are optimized for full potential of campaign spend Maintain current Google Ads and Analytics and/or Meta certifications and stay informed on emerging digital advertising trends and platform updates.