About the Role We're hiring a Digital Advertising Manager to lead paid media, SEO, and AEO across Lifeworks Advisors and The Future of Advice Academy. You'll own strategy and execution end to end — planning campaigns, managing budgets, optimizing performance, and building the reporting infrastructure that keeps leadership informed. You'll also manage campaigns and reporting for a small roster of agency clients within our network. This role reports to the Chief Marketing Officer and works closely with our Growth Marketing Manager and Social Media Manager. What You'll Do Plan, launch, and optimize paid campaigns across Meta, Google, YouTube, and emerging platforms Manage budgets, bids, targeting, and creative testing to drive qualified leads at an efficient cost per acquisition Design and run structured A/B and multivariate tests to lower CPA, improve lead quality, and diversify lead gen channels Build and maintain reporting and analytics infrastructure for real-time visibility into campaign performance and marketing ROI Configure and maintain GHL attribution from first touch through booked appointment and closed client Develop and execute SEO strategy to grow organic visibility for our ideal client profile Lead AEO efforts to position our brands as cited, trusted sources in AI-driven search Deliver performance reporting and manage ad campaigns for agency clients Stay current with platform algorithm changes, privacy/tracking shifts, and digital advertising trends Collaborate across teams to keep messaging compliant, on-brand, and aligned with organic, email, and content efforts Generate accompanying ad copy for the ads created as a team What We're Looking For Paid Media & Performance Marketing 3+ years managing paid campaigns across Meta, Google, and YouTube with demonstrable ROI Track record of lowering CPA while improving lead quality Deep understanding of platform-specific bidding, targeting, and optimization Experience managing ad budgets across multiple accounts or clients Analytics, Attribution & Reporting Experience building reporting infrastructure that turns raw data into clear insight Proficiency with conversion tracking and attribution modeling (HighLevel experience a plus) Ability to translate performance metrics into business impact and strategic recommendations

SEO & AEO

Working knowledge of technical and content SEO Familiarity with AEO and how AI-driven search surfaces and cites content Understanding of how paid and organic search work together Testing & Optimization Experience with structured A/B testing and conversion rate optimization across landing pages and funnels Adaptability to emerging platforms and evolving privacy/tracking requirements A bias toward continuous experimentation and iterative improvement Communication & Collaboration Strong written and verbal communication skills Ability to manage multiple campaigns and clients simultaneously Organized, detail-oriented, and comfortable with stakeholder reporting Benefits Comprehensive health insurance — 100% of individual premium covered, plus $3,000 annual HSA contribution Long-term group disability insurance (60% of compensation) Unlimited PTO (approved in advance) Individual performance bonus eligibility after one year Salary commensurate with experience

Job Type:

Full-time Pay:

$85,000.00 - $115,000.00 per year

Work Location:

Hybrid remote in Grand Rapids, MI 49546