Find Jobs
Find Jobs Near You – Available Work in Your Location
Skip to job details
BB
Best Buy
Director, Social & Influencer
Career Insights for Advertising / Promotions Manager
See where this job fits in the broader career landscape. Knowing your career path helps you see what's possible from here.
Scorecard
Based on California data
Review key factors to help you decide if this role fits your goals. How is this calculated?
What they do
An Advertising or Promotions Manager plans and directs advertising programs aimed at creating extra interest in a product or service. Coordinates marketing team of sales and design staff, tracks data on media outlets and sales, and directs promotional events.
$152,502 / year median in California
-12% projected decline
Job Description
Director, Social & Influencer at Best Buy Director, Social & Influencer at Best Buy in Santa Ana, California Posted in about 20 hours ago.
Build and scale social and influencer advertising offerings across Meta, TikTok, Pinterest, YouTube, and emerging platforms to drive incremental revenue.
Lead, develop, and coach a team of social and influencer professionals, building capabilities that support content, community management, and advertising objectives.
Oversee the activation and optimization of RMN and enterprise paid social campaigns through internal and agency partners while integrating influencer and organic social strategies.
Manage strategic relationships with platform partners, agencies, and executive stakeholders to drive innovation, business planning, and social performance results.
Basic qualifications10+ years of social media, influencer marketing, digital media, or advertising experience.5+ years of direct and/or indirect leadership experience.5+ years experience developing paid, owned, and earned social strategies.5+ years managing social advertising across major social platforms.5+ years leading cross-functional teams and external partnerships.
Preferred qualificationsExperience building social, influencer, or retail media advertising products.
Experience in retail media networks, ecommerce, or digital advertising.
Strong knowledge of social commerce and influencer marketing.
Experience managing platform and agency partnerships.
Experience presenting strategy and performance insights to executive leaders.
What's in it for you We're committed to helping our people thrive at work and at home. Best Buy offers a range of benefits to support your overall well-being and provide support as you need it, especially at key moments in your life.
Job Description:
The Director of Social & Influencer leads Best Buy's Social Center of Excellence (COE), owning the strategy, roadmap, and performance of the company's paid, owned, and earned social ecosystem. This role drives customer engagement and incremental advertising revenue through innovative social media and influencer programs, while leading a high-performing team, developing scalable social advertising solutions, and cultivating strategic relationships with platform partners, agencies, and key stakeholders. This role is remote eligible, which means you will work virtually from home or another non-Best Buy location. However, you must be located within a commutable distance to the Chicago metro area. The specific work arrangements may vary by role and team. The recruiter or hiring manager will provide more details during the hiring process. What you'll do Lead Best Buy's social and influencer strategy across paid and channels, establishing the vision and roadmap for social engagement and advertising growth.Build and scale social and influencer advertising offerings across Meta, TikTok, Pinterest, YouTube, and emerging platforms to drive incremental revenue.
Lead, develop, and coach a team of social and influencer professionals, building capabilities that support content, community management, and advertising objectives.
Oversee the activation and optimization of RMN and enterprise paid social campaigns through internal and agency partners while integrating influencer and organic social strategies.
Manage strategic relationships with platform partners, agencies, and executive stakeholders to drive innovation, business planning, and social performance results.
Basic qualifications10+ years of social media, influencer marketing, digital media, or advertising experience.5+ years of direct and/or indirect leadership experience.5+ years experience developing paid, owned, and earned social strategies.5+ years managing social advertising across major social platforms.5+ years leading cross-functional teams and external partnerships.
Preferred qualificationsExperience building social, influencer, or retail media advertising products.
Experience in retail media networks, ecommerce, or digital advertising.
Strong knowledge of social commerce and influencer marketing.
Experience managing platform and agency partnerships.
Experience presenting strategy and performance insights to executive leaders.
What's in it for you We're committed to helping our people thrive at work and at home. Best Buy offers a range of benefits to support your overall well-being and provide support as you need it, especially at key moments in your life.