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Key ResponsibilitiesManage the day-to-day execution and optimization of Amazon Advertising Sponsored Ads campaignsBuild campaign structures that align with category priorities, category strategies, product lifecycle stages, and promotions, and business eventsAssist with managing advertising budgets and allocating spend based on performance and business priorities. Manage advertising investment across campaigns by balancing business priorities, performance objectives, and responsible budget stewardshipMonitor campaign performance and identify risks, trends, and growth opportunities for improvement.
Analyze performance across SKU, category, and portfolio levelsHelp identify affecting performance, including media, content, promotions, pricing, and competition.
Build and maintain reports that connect advertising activity with sales and broader business outcomes.
Partner with Sales, Merchandising, Content, and Demand Planning teams to ensure advertising strategies align with business prioritiesDesign and execute tests involving bids, targeting, creative, assortment, and budget strategiesStay informed about Sponsored Ads and broader retail media developmentsIdentify opportunities to improve processes, reporting, and efficiency. Required QualificationsBachelor's Degree required; Marketing, Business, Analytics, Communications, or a related filed is preferred.
Two or more years of relevant experience with Amazon, Performance Marketing, Paid Media, Advertising, Retail Media, Ad CampaignsHands-on experience managing Sponsored Ads advertising campaigns in a professional or internship settingProven experience managing retail media budgets and performance goalsDeep understanding of Amazon marketplace advertisingExperience managing advertising for large product catalogs (100+ active SKUs preferred)Strong analytical skills and problem-solving skillsAdvanced Excel proficiency including pivots, lookups, filtering, and data analysisExperience translating data into recommendations for business stakeholdersStrong written and verbal communication skillsAbility to manage multiple priorities and collaborate with cross-functional partners.
Preferred QualificationsExperience with Skai or similar retail media management platformsExperience in mattresses, furniture, home furnishings, or other large-item ecommerce categories (Amazon hardlines)Familiarity with Amazon Demand Side Platform (DSP) or additional retail media networks/DSPsExperience working directly with Amazon merchants, category teams, or supplier organizationsUnderstanding of Amazons merchandising, promotional, and marketplace ecosystemExperience partnering with sales, merchandising, and ecommerce teams to drive business outcomesWork Authorization/Security Clearance Must be authorized to work within the US.About ZinusZinus, Inc. is a growing and highly successful global eCommerce company that values and empowers an entrepreneurial spirit in all of our employees. One of America's first mattress-in-a-box brands, Zinus, Inc. has over 20+ years of experience compressing and delivering mattresses straight to your door. As makers of our products, we incorporate customer feedback into our product design and future innovations. Working at Zinus, Inc. means joining a team that is committed to the happiness of its employees and customers, striving to deliver products and experiences that invoke a little joy, every day. Come and be a part of the worlds most loved online mattress and furniture brand.
Z
Zinus
Performance Marketing Specialist - Amazon Advertising
Career Insights for Advertising / Promotions Manager
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Based on California data
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What they do
An Advertising or Promotions Manager plans and directs advertising programs aimed at creating extra interest in a product or service. Coordinates marketing team of sales and design staff, tracks data on media outlets and sales, and directs promotional events.
$152,502 / year median in California
-12% projected decline
Job Description
Performance Marketing Specialist Amazon AdvertisingLocation:
San Ramon, CA (Hybrid) Role SummaryZinus, Inc. is seeking a data-driven Performance Marketing Specialist (Amazon Ads) to join our U.S. Growth Marketing team. This role will focus on Amazon Advertising, with primary responsibility of managing Sponsored Ads campaigns. The ideal candidate combines hands-on platform experience with translating marketplace performance data into actionable recommendations that drive profitable growth. We are looking for a marketer who can independently identify opportunities, diagnose performance challenges, evaluate tradeoffs, and proactively recommend solutions. Success in this role requires strong ownership and the ability to translate data into measurable business outcomes while responsibly managing advertising investment. You will work closely with Growth Marketing, Sales, Merchandising, Content, and Demand Planning teams to ensure media investments support broader business objectives.Key ResponsibilitiesManage the day-to-day execution and optimization of Amazon Advertising Sponsored Ads campaignsBuild campaign structures that align with category priorities, category strategies, product lifecycle stages, and promotions, and business eventsAssist with managing advertising budgets and allocating spend based on performance and business priorities. Manage advertising investment across campaigns by balancing business priorities, performance objectives, and responsible budget stewardshipMonitor campaign performance and identify risks, trends, and growth opportunities for improvement.
Analyze performance across SKU, category, and portfolio levelsHelp identify affecting performance, including media, content, promotions, pricing, and competition.
Build and maintain reports that connect advertising activity with sales and broader business outcomes.
Partner with Sales, Merchandising, Content, and Demand Planning teams to ensure advertising strategies align with business prioritiesDesign and execute tests involving bids, targeting, creative, assortment, and budget strategiesStay informed about Sponsored Ads and broader retail media developmentsIdentify opportunities to improve processes, reporting, and efficiency. Required QualificationsBachelor's Degree required; Marketing, Business, Analytics, Communications, or a related filed is preferred.
Two or more years of relevant experience with Amazon, Performance Marketing, Paid Media, Advertising, Retail Media, Ad CampaignsHands-on experience managing Sponsored Ads advertising campaigns in a professional or internship settingProven experience managing retail media budgets and performance goalsDeep understanding of Amazon marketplace advertisingExperience managing advertising for large product catalogs (100+ active SKUs preferred)Strong analytical skills and problem-solving skillsAdvanced Excel proficiency including pivots, lookups, filtering, and data analysisExperience translating data into recommendations for business stakeholdersStrong written and verbal communication skillsAbility to manage multiple priorities and collaborate with cross-functional partners.
Preferred QualificationsExperience with Skai or similar retail media management platformsExperience in mattresses, furniture, home furnishings, or other large-item ecommerce categories (Amazon hardlines)Familiarity with Amazon Demand Side Platform (DSP) or additional retail media networks/DSPsExperience working directly with Amazon merchants, category teams, or supplier organizationsUnderstanding of Amazons merchandising, promotional, and marketplace ecosystemExperience partnering with sales, merchandising, and ecommerce teams to drive business outcomesWork Authorization/Security Clearance Must be authorized to work within the US.About ZinusZinus, Inc. is a growing and highly successful global eCommerce company that values and empowers an entrepreneurial spirit in all of our employees. One of America's first mattress-in-a-box brands, Zinus, Inc. has over 20+ years of experience compressing and delivering mattresses straight to your door. As makers of our products, we incorporate customer feedback into our product design and future innovations. Working at Zinus, Inc. means joining a team that is committed to the happiness of its employees and customers, striving to deliver products and experiences that invoke a little joy, every day. Come and be a part of the worlds most loved online mattress and furniture brand.