About the Position Heirloom Traditions Paint is hiring a hands on Performance Media Manager to own paid customer acquisition across Meta, Google, TikTok and Amazon Ads. This person will manage a mid seven figure annual advertising budget across our direct to consumer website and Amazon business. You will not own the brand, promotional calendar or website. You will own media spend, budget allocation, incrementality and contribution generated through paid channels. This is not an agency management position. We are looking for someone who personally knows how to operate inside the platforms, identify wasted spend, scale profitable campaigns and shut down campaigns that do not produce a meaningful contribution. This position reports to the marketing leadership team with a dotted line to the CEO. What You Will Own Daily management of Meta advertising, including Advantage+, prospecting and retargeting Google Search, Shopping, Performance Max and YouTube advertising TikTok Spark and in feed advertising Amazon Sponsored Products, Sponsored Brands and Sponsored Display Amazon DSP where it makes financial sense Budget pacing and routine budget reallocation within an agreed spending cap A weekly performance scoreboard covering spend, revenue, TACOS, MER, contribution after fees and discounts, new versus returning customers, and campaigns stopped or reduced Combined analysis of Amazon and direct to consumer performance Creative testing in partnership with our brand and content teams Testing of hooks, offers, demonstrations, customer proof and product education Pixel, CAPI and product feed accuracy ASIN to SKU mapping, campaign naming conventions, negative keywords and brand term defense Incrementality testing through holdouts, geographic testing, PSA testing and branded search isolation Clear recommendations regarding inventory and inbound Amazon SKUs based on sales trends, advertising performance and TACOS What Success Looks Like After Six Months Every paid advertising dollar is connected to a channel P&L, not simply a platform dashboard Branded search and Amazon brand terms are properly defended Category terms are purchased only when they produce an acceptable contribution Promotional codes are modeled as a cost, not used as the primary growth strategy TikTok has become a measurable acquisition channel or spending has been stopped Advertising decisions support Amazon inventory planning and purchasing Amazon and direct to consumer advertising are managed as one connected system Routine media decisions are made quickly without waiting for agency recommendations or unnecessary approvals Required Experience Two to four or more years personally managing Meta and Google advertising at meaningful spending levels Experience with accounts spending well beyond $20,000 per month Hands on experience with Amazon Sponsored Products and Sponsored Brands Strong understanding of TACOS, not only ACOS Experience managing complex product catalogs with multiple colors, sizes, SKUs and ASINs Ability to troubleshoot product feeds, tracking issues and campaign structure Advanced spreadsheet skills Ability to rebuild a channel P&L using settlement files, advertising exports, fees, discounts and product costs Direct and concise written communication Willingness to challenge an unprofitable offer before additional money is spent Preferred Experience TikTok advertising experience you personally managed Amazon Marketing Cloud or Amazon DSP Consumer packaged goods, home improvement, DIY or other considered purchase products Klaviyo or email and SMS coordination Walmart Connect Previous in house experience managing and reducing inefficient advertising spend This Is Not the Right Role If You Are Primarily a brand manager or social community manager An agency account manager who no longer works directly inside advertising platforms Dependent on discounting as your primary method of improving performance Focused on platform ROAS without understanding fees, discounts, contribution and incrementality Uncomfortable stopping campaigns that are producing revenue but not profit How We Work You will work closely with merchandising, Amazon operations, the brand and content teams, and the team responsible for pricing and promotional codes. You will inherit active advertising accounts. No agency of record is required on day one. Your responsibility will be to determine what should be scaled, repaired, restructured or stopped.

Pay:

$85,000.00 - $110,000.00 per year

Benefits:

Dental insurance Health insurance Life insurance Paid time off Vision insurance

Work Location:

Hybrid remote in Taylorsville, KY 40071