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Ghost Controls

Retail Media & E-Commerce Advertising Manager

Career Insights for Advertising / Promotions Manager

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Based on Florida data

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What they do

An Advertising or Promotions Manager plans and directs advertising programs aimed at creating extra interest in a product or service. Coordinates marketing team of sales and design staff, tracks data on media outlets and sales, and directs promotional events.

$107,237 / year median in Florida

-8% projected decline

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Job Description

About Ghost Controls Ghost Controls is a fast-growing manufacturer of gate and garage door opener systems, selling across D2C/Shopify, Amazon, Walmart, dealer and distributor networks, and big-box retail. We're looking for a hands-on advertising and retail media specialist to help scale our presence across marketplace channels. Role Summary We're hiring a Retail Media & E-Commerce Advertising Manager to own paid media performance across Amazon, Walmart, and other marketplace channels. This role will manage day-to-day campaign execution and optimization using Pacvue, working closely with our marketing and e-commerce teams to hit growth and efficiency targets across every channel we sell through. Key Responsibilities Manage and optimize sponsored product, sponsored brand, and display campaigns across Amazon Ads and Walmart Connect using Pacvue Build and maintain bid strategies, budget pacing, and automation rules within Pacvue to hit
ROAS/ACOS
targets Monitor keyword and placement performance, conduct regular audits, and surface optimization opportunities Partner with the e-commerce team on product listing optimization, catalog health, and content that supports ad performance Deliver regular reporting on spend, ROAS, ACOS, TACOS, and channel-level profitability, using Pacvue's reporting suite Stay current on retail media platform updates (Amazon, Walmart, Instacart, etc.) and recommend strategy adjustments Collaborate with finance/operations on channel-segmented performance reporting Support new marketplace launches and expansion into additional retail media channels as needed Required Qualifications 2+ years of hands-on experience managing retail media campaigns on Amazon Ads and/or Walmart Connect Direct working experience with the Pacvue platform (campaign management, bid automation, and reporting) required Strong analytical skills; comfortable working with ROAS, ACOS, TACOS, CPC, and conversion metrics Experience managing budgets and pacing across multiple SKUs/campaigns Excellent written communication and cross-functional collaboration skills Preferred Qualifications Experience in home improvement, hardware, or DTC/CPG product categories Familiarity with Shopify and multi-channel e-commerce operations Experience with Instacart, Target Roundel, or other emerging retail media platforms Pacvue University certification(s) What We Offer Competitive salary + performance bonus structure Remote-friendly with flexibility for hybrid work Direct impact on a growing multi-channel brand Collaborative, fast-moving marketing team
Pay:
$65,000.00 - $85,000.00 per year
Benefits:
401(k) matching Dental insurance Health insurance Life insurance Paid time off Relocation assistance Vision insurance Application Question(s): Do you have direct working experience with the Pacvue platform?
Work Location:
Hybrid remote in Tallahassee, FL 32303