A rapidly growing direct-to-consumer consumer products company is seeking an experienced and strategic Chief Marketing Officer (CMO) to lead and scale its marketing organization. This executive leader will be responsible for driving customer acquisition, retention, brand growth, and revenue performance across all digital channels. The ideal candidate is an innovative, data-driven marketing executive with a strong track record of scaling e-commerce brands, building high-performing teams, and developing omnichannel marketing strategies that deliver measurable business results. This role offers the opportunity to influence company strategy, accelerate growth, and shape the future of a nationally recognized consumer brand. [Chief Mark...icer (CMO) | PDF] WKey Responsibilities Executive Marketing Leadership Develop and execute a comprehensive omnichannel marketing strategy aligned with business growth objectives. Own customer acquisition, retention, customer lifetime value, and revenue performance metrics. Lead annual planning, forecasting, budgeting, and performance reporting processes. Create scalable marketing systems that improve profitability and maximize return on marketing investment. Serve as a key member of the executive leadership team, contributing to company-wide strategic initiatives. E-Commerce & Digital Growth Lead direct-to-consumer marketing initiatives across all digital channels. Oversee paid media strategies across platforms including Meta, Google, TikTok, streaming/CTV, affiliate, influencer, and emerging channels. Drive lifecycle marketing efforts, including email marketing, SMS marketing, retention campaigns, customer segmentation, and automation strategies. Optimize conversion rates, average order value (AOV), and overall customer experience throughout the digital journey. Utilize analytics, attribution models, and customer insights to inform strategic decision-making. Collaborate with operations, finance, and product teams to align demand generation, inventory planning, and promotional strategies. Marketplace & Channel Expansion Support and expand marketplace growth initiatives, including Amazon and other third-party sales channels. Oversee marketplace advertising, product visibility, promotions, and listing optimization. Ensure marketplace strategies align with broader brand and revenue objectives. Brand Strategy & Customer Engagement Establish and maintain a compelling brand presence across all customer touchpoints. Lead creative direction, campaign development, and storytelling initiatives. Oversee product launches, seasonal campaigns, and integrated marketing efforts. Ensure consistent brand positioning while identifying opportunities for market differentiation. Team Development & Leadership Build, mentor, and lead a high-performing, results-oriented marketing organization. Establish KPIs, accountability measures, and professional development programs. Foster a culture of innovation, collaboration, and continuous improvement. Partner closely with executive leadership to support organizational growth and scalability. Required Qualifications Bachelor's degree in Marketing, Business, Communications, or a related field; MBA preferred. 10+ years of progressive marketing leadership experience with a significant focus on e-commerce and direct-to-consumer environments. Proven success scaling high-growth consumer brands and driving substantial revenue growth. Hands-on experience with leading e-commerce platforms such as Shopify or comparable ecosystems. Strong expertise in performance marketing, customer acquisition, retention marketing, email automation, and SMS marketing. Experience managing large-scale paid media budgets with accountability for ROI and revenue outcomes. Strong analytical capabilities, including forecasting, budgeting, attribution modeling, and performance analysis. Demonstrated success building and leading high-performing marketing teams. Exceptional leadership, communication, and executive presentation skills. Ability to work onsite in Scottsdale, Arizona. [Chief Mark...icer (CMO) | PDF] Preferred Qualifications Experience with Amazon Seller Central and marketplace growth strategies. Background in consumer products, retail, lifestyle brands, or other high-growth direct-to-consumer organizations. Experience leading brand transformations, category expansion, or rapid scaling initiatives. Familiarity with marketing automation, CRM platforms, customer segmentation, and advanced analytics tools. Technology Doesn't Change the World, People Do. ® Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. 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