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00104 Equinix LLC
SVP, Marketing & CMO
Career Insights for Chief Marketing Officer
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Scorecard
Based on California data
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What they do
A Chief Marketing Officer is a corporate executive with overall responsibility for the marketing activities of a company. Oversees marketing and advertising staff. Oversees the planning, development and execution of an organization's marketing and advertising initiatives. Generates revenue by increasing sales through successful marketing for the entire company.
$206,895 / year median in California
+5% projected growth
Job Description
Who are we? Equinix is the world's digital infrastructure company®, shortening the path to connectivity to enable the innovations that enrich our work, life and planet. A place where bold ideas are welcomed, human connection is valued, and everyone has the opportunity to shape their future. A career at Equinix means being at the center of shaping what comes next and amplifying customer value through innovation and impact. You'll work across teams, influence key decisions, and help shape the path forward. You'll find belonging, purpose, and a team that welcomes you—because when you feel valued, you're empowered to do your best work. Job Summary The SVP, Marketing & CMO will report directly to the Chief Customer and Revenue Officer and is responsible for driving growth for Equinix by developing and executing marketing strategies that align with the company's overall goals and objectives. This critical executive role leads the end-to-end go-to-market demand generation strategy encompassing digital awareness and demand, brand awareness, and preference to achieve commercial outcomes at scale. In addition, this role leads Product and Solution Marketing, Field and Partner Marketing, Segment Marketing, Content, Brand, and Digital, driving revenue growth through marketing-enabled sales via account expansion and targeting of new segments. This leader actively collaborates with regional stakeholders, business unit leaders, sales, customer care, and revenue operations to translate company strategy into revenue. They bring an exceptional ability to influence disparate teams, cultivate deep relationships, and balance near-term execution pressures with long-term strategic goals — inspiring transformation while maintaining rigorous accountability for results. Responsibilities Marketing Strategy and leadership Set and drive marketing strategy: Define and execute a bold, integrated marketing strategy that aligns to business priorities, accelerates growth, and positions the organization for long-term competitive advantage Transformational leadership: Constantly assess and adjust relative performance of function vs external emerging best practices.
Enhance marketing performance:
Enhance performance orientation by setting and measuring performance targets that are aligned with business outcomes- including explicit ROI accountability across all marketing investment channels Own and govern the martech stack: Maintain strategic oversight of the full marketing technology ecosystem
- ensuring tools, platforms and integrations are fit for purpose, efficiently utilized, and aligned to data and operational standards Own the full Marketing budget
- allocating investment across channels and programs with rigorous ROI framework that connects spend directly to pipeline and revenue outcomes Drive automation of analytics and processes: Identify and improve processes that can be automated, utilizing AI or streamlined to enable scale, competitive advantage, and increase customer experience Employee engagement & team culture: Motivate employees around a shared vision and change story aligned to the marketing transformation, while shaping a collaborative culture Brand Transformation Lead comprehensive brand repositioning — from colocation provider to preeminent global digital infrastructure platform at the center of AI, hybrid multicloud, and interconnection Craft a differentiated narrative that resonates with CIOs, CTOs, CDOs, and infrastructure decision-makers at the world's largest enterprises Drive brand awareness and preference — moving Equinix from "known for colocation" to "known for powering the AI economy" Build a content and thought leadership engine shaping industry conversations around digital infrastructure, AI readiness, and interconnection Own customer lifecycle marketing•designing and executing programs that deepen engagement, drive retention and expansion, and build long-term loyalty across the customer-journey Align brand strategy with enterprise goals; ensure global consistency across all regions and touchpoints External Spokesperson & Industry Voice Represent Equinix on keynote stages, at major industry events, and in media engagements as a trusted authority on digital infrastructure and AI — a personal capability, not just a team function Own Equinix's technology analyst relations program with Gartner, IDC, Forrester, and others — ensuring favorable positioning in key reports and evaluations Lead executive communications, PR, and influencer engagement programs that amplify Equinix's voice on critical industry topics Own competitive positioning and market intelligence — ensuring differentiation is clearly articulated across every external touchpoint, analyst briefing, and sales enablement asset Manage crisis communications and company stance on external issues; investor relations is outside this role's scope Demand Generation and Pipeline Design and execute integrated demand generation programs across digital (web, SEO/SEM, email, social, ABM, display) and field marketing channels Own marketing's contribution to pipeline targets — measured by pipeline created, influenced, and conversion through funnel stages, not just MQLs Build enterprise-scale ABM programs targeting strategic accounts with personalized, multi-touch campaigns aligned to complex, long-cycle sales motions Partner with the CRO and sales leadership to align marketing investment and lead flow directly to sales capacity models and territory priorities Leverage automation, AI, and data-driven processes to increase scale, improve targeting, and accelerate time-to-pipeline across land and expand motions Leadership Characteristics of the role Knowledge and Experience Substantial, demonstrated track record in leading digital/brand/product marketing organizations Proven experience of effectively leading marketing teams globally Experience marketing and scaling digital services/SaaS Experience marketing to breadth of customer segments across enterprise and industries including network and mobile providers, Cloud and IT services, content providers, and financial services companies Experience leveraging modern B2B marketing tools such as ABM, hyper-personalization, micro-experimentation and agile processes to drive quantifiable outcomes via multi-stage digital journeys Significant experience in pipeline acceleration, customer expansion and retention Experience targeting user practitioners e.
- establishing high standards for performance, setting goals and developing plans, following through and holding people accountable The targeted pay range for this position in the following location is / locations are:
United States:
328,000- 492,000 USD Annually Our pay ranges reflect the minimum and maximum target for new hire pay for the full-time position determined by role, level, and location.
Employee Assistance Program:
An Employee Assistance program is available to all employees.US Benefits:
Insurance:
You may enroll in health, life, disability and voluntary plans that are designed for you and your eligible family members.Retirement:
You and Equinix may contribute to a retirement plan to help you plan for your financial future.- Paid Time Off (PTO) and
Paid Holidays:
You will receive an accrued amount of PTO each pay period along with various paid holidays for you to rest and recharge. Eligibility requirements apply to some benefits. Benefits are subject to change and may be subject to specific plan or program terms.Canada Core Benefits:
Insurance:
You may enroll in healthcare coverage that is designed to complement the provincial healthcare system, along with life, disability and optional benefit plans that are designed for you and your eligible family members.Retirement:
You may also enroll in Equinix-sponsored retirement or savings plans: Defined Contribution Pension Plan (DCPP), Group Retirement Savings Plan (RRSP) and Tax-Free Savings Plan (TSFA).