Own performance outcomes across paid digital and paid social, including lead volume, efficiency, ROAS, revenue contribution, and forecast accuracy.
Translate enterprise revenue targets into channel-level growth plans and investment strategies.
Make and defend investment tradeoffs based on business outcomes, not vanity metrics.
Reframe performance conversations from clicks and leads to revenue and margin impact. 2. Paid Social In-Housing & Channel Strategy
Design and execute the enterprise operating model to bring paid social fully in-house.
Own strategy, targeting frameworks, creative direction, testing roadmap, workflows, QA standards, and governance.
Build disciplined creative and campaign iteration cycles aligned to funnel objectives.
Reduce dependency on agency execution while maintaining strong performance standards. 3. Performance Marketing & Investment Discipline
Own paid digital strategy, budget planning, pacing, and reallocation decisions.
Build and actively manage lead and revenue forecasts tied to marketing investment.
Identify and address forecast variance, budget risk, and growth constraints proactively.
Provide clear, decision-ready performance narratives to executive leadership. 4. Conversion, Landing Pages & Personalization
Partner with Website CX and Technology teams to improve landing page speed-to-launch, engagement, and conversion.
Establish a repeatable landing page and testing model that supports campaign velocity.
Implement precision personalization across offers, audiences, and messaging.
Ensure campaigns and landing experiences operate as one integrated growth system. 5. Measurement, Attribution & Single Source of Truth
Own attribution accuracy from spend to booked and completed revenue.
Establish and enforce a single source of truth for paid performance metrics.
Reduce unknown and uncategorized lead outcomes through governance and system alignment.
Ensure reporting supports executive decision-making, not just visibility. 6. Agency & Team Leadership
Set clear expectations and SLAs for agencies and internal teams.
Lead disciplined performance reviews producing documented actions, owners, and timelines.
Hold teams accountable to improvement plans, not explanations.
Develop performance marketing talent with strong business acumen and ownership mentality.
Manage a team of 6-10 people 7. Enterprise Ways of Working
Operate with an outcomes-based mindset and bias for informed action.
Require structured agendas, prepared participants, and clean follow-through.
Escalate risks early with options and recommendations.
Model enterprise-first thinking, executive presence, and urgency.
Ability to go from a decentralized Marketing model to a centralized marketing model. What Success Looks Like
Paid social operates as a scalable, in-house enterprise capability.
Digital forecasts are credible, explainable, and increasingly accurate.
Attribution confidence enables stronger investment decisions.
Landing page and conversion performance shows sustained lift.
Agencies and teams operate with higher accountability, clarity, and speed.
Finance and leadership trust marketing's numbers and act on them.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.

To learn more about how we collect, keep, and process your private information, please review

Insight Global's Workforce Privacy Policy:

https://insightglobal.com/workforce-privacy-policy/. Skills and Requirements

Experience managing a marketing budget of $60MM
Experience managing marketing in performance marketing including - transitional marketing channels, social media (Meta, YouTube, Instagram), paid search (Google, Yelp, etc), marketing analytics
Ability to set the vision for a changing marketing team
Managing a team of around 7-10 people
Marketing experience with a similar end customer that is needs based in their customer journey. In this case, the customer is home services (like roofing, plumbing, electrical). These customers are not choosing to purchase these services, they are being forced to out of need. Similar services might be doctors/medical marketing, lawn or pest services, dental care
Similar marketing model experience - it's a shared services model used by difference regions and branches. The company is transforming from a decentralized marketing model to centralized marketing
Marketing experience where speed to customer matters, not as much e-commerce.
Ability to do both strategy and hands on marketing Experience in the Trades industry

Compensation:

$180,000 to $200,000 per year annual salary. Plus bonus Exact compensation may vary based on several factors, including skills, experience, and education. 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