Responsibilities include but are not limited to: Define & Lead Brand Strategy Establish a clear, differentiated brand positioning rooted in "relationship banking" Translate vision into actionable brand strategy, messaging architecture, and identity Drive Brand Growth & Market Impact Build awareness and consideration, expanding into new audiences and markets Develop campaigns that create breakthrough, culturally relevant brand moments Lead Creative Excellence Oversee and elevate the internal Creative Studio to deliver best-in-class, insight-driven work Ensure consistency and quality across all brand expressions and channels Harness AI & Emerging Technologies Champion the use of AI and emerging creative technologies to enhance brand strategy, content creation, personalization, and speed-to-market Act as an early adopter--continuously identifying, testing, and scaling new tools and capabilities Lead the team in evolving creative workflows through intelligent automation and data-informed decisioning Build Structure, Process & Governance Create scalable frameworks for brand management, campaign development, and creative operations Establish clear standards, workflows, and governance to enable speed and quality Inspire & Develop Team Lead and grow a high-performing brand and creative organization Foster a culture of ambition, curiosity, experimentation, and continuous learning Influence & Align Senior Stakeholders Partner with executive leadership across marketing, product, and business lines to embed the brand into all customer experiences Communicate vision, strategy, and impact with clarity and conviction

Required Skills:

Proven track record of building and transforming brands, with measurable impact on awareness and consideration Experience working closely with analytics and research to define KPI's, measure brand effectiveness and connect brand investments to business outcomes Experience creating differentiated positioning and scaling it across channels and customer journeys Strong creative judgment with the ability to lead and inspire high-quality output Demonstrated success leading teams and building capabilities from the ground up Ability to balance vision with execution--bringing both strategic rigor and creative ambition Exceptional storytelling and executive communication skills Future-Forward & Technology-Driven Mindset Demonstrated experience leveraging AI and emerging technologies in brand building, creative development, or marketing innovation Highly curious and proactive in exploring new tools, platforms, and ways of working Track record of driving adoption of new technologies to improve effectiveness, efficiency, and creative impact

Required Experience:

Bachelor's Degree in Marketing or related field. 10+ years of experience in brand strategy, creative leadership, or integrated marketing.

Preferred Experience:

Blend of top-tier agency experience and in-house leadership within a complex organization. Experience repositioning brands and entering new markets or segments in financial services, fintech, or other trust-driven categories.