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Goodwin Recruiting

SVP, Marketing

Career Insights for Chief Marketing Officer

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What they do

A Chief Marketing Officer is a corporate executive with overall responsibility for the marketing activities of a company. Oversees marketing and advertising staff. Oversees the planning, development and execution of an organization's marketing and advertising initiatives. Generates revenue by increasing sales through successful marketing for the entire company.

$194,661 / year median in Texas

+12% projected growth

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Job Description

Job Summary To Apply for this Job Click Here A high-growth B2B SaaS company is seeking an accomplished
SVP / VP
of Marketing to lead the marketing function and play a critical role in the company's next phase of growth. This is an opportunity for a true builder who can develop the marketing organization, establish scalable processes, strengthen positioning, and create a predictable demand-generation engine. The ideal candidate combines executive-level strategy with the willingness to remain close to execution in a growing, entrepreneurial environment.
Benefits:
Competitive base salary up to $210,000 Medical, dental, and vision insurance 401(k) with company match Unlimited PTO Paid parental, personal, bereavement, and other supplemental leave programs Professional development and career growth opportunities Collaborative, entrepreneurial work environment Regular company and team-building events
Key Responsibilities:
Develop and execute the company's overall marketing and go-to-market strategy. Build and scale a high-performing marketing organization across demand generation, product marketing, content, brand, and communications. Own top-of-funnel strategy and create a predictable flow of qualified opportunities for the sales organization. Establish KPIs and reporting to measure pipeline contribution, campaign effectiveness, and marketing ROI. Strengthen brand positioning, messaging, and market awareness. Partner with Product and Sales on product launches, positioning, and go-to-market initiatives. Manage the marketing budget and allocate resources against the highest-impact growth opportunities. Serve as a key partner to executive leadership on growth strategy and company positioning.
Ideal Background:
Significant B2B SaaS marketing leadership experience, ideally at the VP, SVP, or CMO level. Proven experience building or significantly scaling a marketing function. Experience working within a startup, early-stage, or high-growth software environment strongly preferred. Strong demand generation and pipeline-development experience. Broad marketing leadership experience spanning product marketing, content, brand, and communications. Data-driven approach with a strong understanding of marketing performance and ROI. Experience within hospitality technology, restaurant technology, or another vertical SaaS environment is highly desirable. Strong executive presence with the ability to operate both strategically and hands-on.
JOB ID :
179992 #post Patrick Walker To Apply for this Job Click Here Apply Now Share This Job Share on Email Share on Linkedin Share on Facebook 𝕏 Share on X Share on Email