A Community Relations Manager works for a business or organization to develop strategies and programs that represent the business favorably and which create a positive relationship with its community and customers. Manages community relations programs that are in alignment with business strategies. May direct or administer the charitable contributions, grants and volunteer programs.
Build Relationships. Make an Impact. Help Families. Do you enjoy meeting new people, building genuine relationships, and making a difference in your community? FirstLight Home Care is looking for an outgoing, compassionate, and motivated Community Relations Specialist to help grow our presence throughout the Wiregrass. This is an exciting opportunity for someone who enjoys being out in the community, connecting with healthcare professionals, and helping families navigate one of life's most important decisions. This is not a traditional office job. You'll spend your time building referral relationships, conducting in-home care assessments, attending networking events, and helping families find the support they need to remain safely at home. If you're energized by meeting people, enjoy continuous learning, and want to build a meaningful career with a growing company, we'd love to meet you.
What You'll Do:
Build relationships with hospitals, physician offices, rehabilitation facilities, assisted living communities, hospice agencies, VA organizations, and other healthcare professionals. Represent FirstLight throughout the Wiregrass at networking events, Lunch & Learns, and community activities. Conduct inhome care assessments and guide families through the decisionmaking process. Develop and maintain referral partnerships that generate new client opportunities. Manage your sales pipeline and follow up with prospective clients using our CRM. Work closely with leadership to help grow one of the area's leading home care agencies. We're Looking For Someone Who... Enjoys meeting new people and building genuine relationships. Is compassionate and communicates well with older adults and their families. Is confident, personable, and comfortable starting conversations. Is organized, dependable, and selfmotivated. Enjoys being out in the community rather than sitting behind a desk. Is coachable, eager to learn, and willing to follow a structured sales process. Wants to grow professionally while making a meaningful impact in the community.
Experience:
Experience in healthcare, outside sales, business development, admissions, customer service, hospitality, senior services, or relationship-based sales is helpful, but we're willing to train the right person. You'll receive structured sales training through the FirstLight Home Care franchise system, along with ongoing coaching and mentorship from leadership.
Qualifications:
Reside in or near the Dothan/Wiregrass area. Valid driver's license and reliable transportation. Comfortable traveling throughout the service area. Strong communication and relationshipbuilding skills. Professional appearance and attitude. Comfortable using technology, including CRM software. Ability to work independently while collaborating with a supportive team.
Compensation & Benefits:
$50,000 annual salary Plus Monthly commission program! Health, dental, and vision insurance Paid Time Off (PTO) Mileage reimbursement for approved business travel Access to a company vehicle for businessrelated travel when available Structured FirstLight sales training and ongoing professional development Opportunity for career growth within a growing company Why FirstLight? At FirstLight Home Care, relationships come first. We believe in supporting our team, serving our community with integrity, and helping families through some of life's most important moments. We're looking for someone who wants more than just a job—someone who wants to build trusted relationships, grow professionally, and become a respected representative of FirstLight throughout the Wiregrass. If you're ready to build relationships, make an impact, and grow with a company that's investing in its future, we'd love to hear from you. About FirstLight Home Care of Dothan At FirstLight Home Care of Dothan, caregiving isn't just a job — it's a calling. We are a top trusted home care agency, known for high-quality care that puts people first — both the seniors and veterans we serve and the caregivers who serve them. We provide dependable, non-medical home care that allows seniors and adults to remain safe, independent, and comfortable in their homes. Our leadership team believes strongly in supporting caregivers with respect, consistency, and open communication so they can focus on what matters most: meaningful care. If you value compassion, reliability, and being part of a team that truly appreciates your work, you'll feel at home here.
