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Social Media Manager
Career Insights for Public Relations Manager (General)
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Scorecard
Based on California data
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What they do
A Public Relations Manager plans and directs public relations programs that create a positive public image for an organization or business. Oversees press releases and communications with media including preparing media kits and organizing press conference.; works with advertising and marketing staff to target advertising campaigns. Releases information to counter negative publicity and handle crisis and emergency communications
$119,628 / year median in California
+2% projected growth
Job Description
Role responsibilities:
Develop and own the channel strategy: what content goes where, when to publish, in which format, and for which audience- continuously optimizing based on performance data Build and execute audience growth strategies for each channel, setting growth targets and reporting on progress Own day-to-day management and publishing across Science's social channels (LinkedIn, X, BlueSky, YouTube, blog, and others), maintaining a consistent, high-frequency cadence Publish with rigor
- own the QA process for every post, ensuring copy, links, captions, tagging, accessibility, and compliance details are flawless before anything goes live Serve as community builder: engage daily with our audience, respond to comments and conversations, cultivate relationships with patients, scientists, clinicians, and the broader neurotech community Amplify earned media moments
- coordinating with comms to extend press coverage, conference moments, and milestone announcements across social Write sharp, accurate short-form copy: captions, posts, and threads that match Science's brand voice Partner closely with the communications, editorial, and video teams, translating stories and footage into platform-native formats and informing what content the engine should produce next Run social listening and competitive monitoring; surface insights, trends, and conversation opportunities to the broader marketing team Own social analytics and reporting, telling a clear story of month-over-month channel and audience growth Key qualifications: 5+ years managing social media channels for a brand or organization, with a demonstrated record of growing audiences and engagement Exceptional attention to detail and a track record of error-free publishing at high volume Strong working knowledge of platform algorithms, formats, and best practices across LinkedIn, X, Instagram, and YouTube Solid short-form copywriting skills with the ability to adopt and maintain an established brand voice Experience with community management•engaging audiences directly, not just broadcasting Fluency with social management, scheduling, and analytics tools Genuine fascination with neural engineering, neuroscience, and the PRIMA mission Preferred qualifications: Experience in healthcare, medical device, biotech, or another regulated industry, with comfort operating within regulatory, legal, or compliance review processes for public-facing content Experience growing video-first channels (YouTube shorts, Reels, TikTok) Familiarity with paid social and organic/paid coordination Experience working alongside comms teams on earned media amplification German language proficiency is strongly preferred Science is required under California law to include a reasonable estimate of the compensation range for this role.
- $190,000 annually + equity + benefits.