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Centro Medico Community Clinic

Patient Growth, Outreach & Communications Manager

Career Insights for Communications Manager (General)

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What they do

A Communications Manager plans and directs public relations programs that create a positive public image for an organization or business. Oversees press releases and communications with media; works with advertising and marketing staff to target advertising campaigns; manages internal communications such as newsletters or financial reports. May draft speeches or arrange interviews for company executives.

$154,251 / year median in California

-1% projected decline

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Job Description

Position Summary Centro Medico Community Clinic is seeking a hands-on Patient Growth, Outreach & Communications Manager to connect our patient outreach, payer membership, call center, marketing, social media and organizational communications into one coordinated strategy. This is not simply a social media or marketing position. The primary objective is to grow and engage CMCC's patient population by understanding who our patients and assigned members are, reaching them effectively, converting outreach into appointments, and helping those appointments become completed visits and long-term patient relationships. The position will also coordinate CMCC's communications calendar, including organizational announcements, new locations, new services, community activities and press releases.
Reports To:
COO Strategic Oversight:
CEO Key Responsibilities
  • Coordinate CMCC patient/member lists and outreach priorities.
  • Work with health plans, internal teams and operations to identify patient-growth opportunities.
  • Coordinate CMCC's outreach activities.
  • Manage the relationship and performance of the outsourced call center.
  • Coordinate the outsourced social media/marketing team.
  • Align marketing campaigns with actual organizational and patient-growth priorities.
  • Track outreach from patient identification through appointment and completed visit.
  • Identify patient leakage and opportunities for re-engagement.
  • Coordinate campaigns for new locations, providers and services.
  • Maintain one centralized CMCC Marketing & Communications Calendar.
  • Coordinate press releases and organizational announcements.
  • Ensure messaging is consistent across social media, outreach, call center and CMCC communications.
  • Work closely with Regional Operations to ensure appointment capacity exists before campaigns are launched.
  • Measure campaign and outreach performance.
  • Recommend improvements to outsourced marketing and call-center services. Big-Picture KPIs
  • Growth in active patient lives
  • Patients successfully reached
  • Appointments generated
  • Completed visits generated from outreach
  • Patient retention/re-engagement
  • Campaign performance What We Are Looking For
  • Strong communication and organizational skills
  • Comfortable working with data and patient/member lists
  • Ability to coordinate multiple internal teams and outside vendors
  • Strong follow-through
  • Understanding of marketing, outreach or customer/patient engagement
  • Comfortable using technology, dashboards and AI tools
  • Creative but also results-oriented
  • Ability to communicate with patients, staff, health plans and community partners
  • Team-oriented and willing to work across traditional department boundaries
  • Healthcare, managed-care, FQHC or community-outreach experience is helpful but not required Ideal Candidate You understand that successful marketing is not measured simply by likes or posts.
You want to know whether we reached the right people, whether they scheduled, whether they showed up, and whether they became engaged CMCC patients. We are looking for someone who can bring outreach, marketing, communications and patient engagement together as one coordinated function.
Pay:
$32.00 - $42.00 per hour
Benefits:
Dental insurance Flexible schedule Health insurance Life insurance Paid time off Retirement plan Vision insurance
Work Location:
In person

Benefits

  • Paid Time Off (PTO)
  • Other Retirement and Savings
  • Health Insurance
  • Dental Insurance