A Director of Marketing Communications oversees the development and implementation of a strategic plan for a business or organization's combined communications and marketing program. Approve marketing programs and direct internal and external communications. Provide strategic leadership.
SUMMARY This is work planning, researching, designing, directing, and implementing communications and marketing strategies to promote the City of Gainesville and its services. The Communications and Marketing Director serve at the will of the City Manager and may be appointed or removed at will by the City Manager. Work in this class is distinguished from other classes by its managerial duties and emphasis on communications and marketing and from other Communication Manager positions due to its expanded responsibility for communications for all other Charter Offices and the City Commission.
ESSENTIAL JOB FUNCTIONS
Develop communications plans to support both short- and long-range city objectives. Develop communications materials to be used across multiple platforms including, but not limited to, interactive, mass, targeted, and broadcast media, special events, newsletters, web site, email and speeches. Coordinates all City Government's media functions, communication platforms and strategies, including those for other Charter Offices and the City Commission. Develops and maintains the City of Gainesville website and social media platforms. Coordinates and develops media relations efforts in emergency and non-emergency situations, prepares news releases and responds to news media inquiries for other Charter Offices and the City Commission. Manages and directs broadcast staff and resources across all communication platforms. Develop and implements plans to market the City and its services. Develops and supports community outreach programs. Develops, facilitates, and delivers presentations, including, but not limited to news conferences, external presentations and/or events, as well as internal presentations. Monitors progress toward communication and marketing objectives. Coordinates across all charters to ensure a unified communication program and message. Maintains detailed tracking of expenses associated with communications and marketing planning for budgeting purposes. Participates in industry organizations. Maintains accurate media contact database. Attends work on a regular and continuous basis.
EDUCATION AND EXPERIENCE
Bachelor degree from an accredited four-year college or university with major course work in communications, journalism, public relations, advertising, marketing or related field with seven (7) years of progressively responsible experience in communications management, journalism, public relations, advertising or marketing, including three (3) years of supervisory experience; or an equivalent combination of education and experience which provide the required knowledge, skills and abilities.
CERTIFICATIONS OR LICENSES
Licenses Valid Florida Driver license required. Certifications None. Equal Opportunity The City of Gainesville is an equal opportunity/affirmative action employer and does not discriminate in hiring. Minorities, women and individuals with disabilities are encouraged to apply. Individuals with a disability, who require special accommodation during the selection process, should notify the Human Resources Department at 352-334-5077 or TDD/TTY at 352-334-2292. Veterans' Preference Veterans are encouraged to apply. Veterans' Preference ensures that veterans and eligible persons are given consideration at each step of the selection process. However, preference does not guarantee that a veteran or other eligible person will be the candidate selected to fill the position. Section 295.07, Florida Statutes (F.S.) specifies who is eligible for Veterans' Preference. State of Florida residency is not required for Veterans' Preference. If you are unable to apply online due to a disability, contact recruiting at HR@cityofgainesville.org or by calling 352-334-5077.
