A Public Relations Manager plans and directs public relations programs that create a positive public image for an organization or business. Oversees press releases and communications with media including preparing media kits and organizing press conference.; works with advertising and marketing staff to target advertising campaigns. Releases information to counter negative publicity and handle crisis and emergency communications
World Emblem is seeking a strategic and tech-savvy Social Media Manager to lead day-to-day content strategy and execution across our portfolio of brands, including World Emblem, Hero s Pride, Custom Genie, and our CEO s executive LinkedIn presence. The ideal candidate excels at B2B multi-brand storytelling and is highly comfortable leveraging AI and programmatic tools to scale, optimize, and streamline digital communications.
KEY RESPONSIBILITIES
Strategy & Planning:
Develop and maintain integrated content calendars across LinkedIn, Facebook, and Instagram, aligning themes with marketing priorities and brand positioning.
Content Creation:
Write, edit, and publish high-quality, platform-tailored daily posts; collaborate cross-functionally to source imagery, stories, and product updates.
Community Management:
Monitor social channels for engagement, respond to interactions, and support the CEO's executive LinkedIn presence and audience growth.
Optimization & Tools:
Utilize AI tools for content workflow efficiency and leverage programmatic scheduling platforms to track analytics, reach, and performance metrics.
QUALIFICATIONS
Education:
Bachelor s degree in Marketing, Communications, Digital Media, or a related field (or equivalent practical experience).
Experience:
Minimum 5 years of dedicated social media experience, with a strong preference for B2B and multi-brand environments.
Platform Expertise:
Advanced knowledge of LinkedIn, Facebook, and Instagram best practices, algorithms, and engagement tactics.
Technical Skills:
Proficiency with social media management tools (e.g., Sprout Social, Hootsuite) and comfort integrating AI/automation into workflows.
Communication:
Exceptional copywriting and editing skills with the ability to adapt tone for corporate, product, and executive audiences. Monday - Friday (9:30 AM to 6:00 PM)
