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Director, IMC
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Based on Georgia data
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What they do
A Director of Marketing Communications oversees the development and implementation of a strategic plan for a business or organization's combined communications and marketing program. Approve marketing programs and direct internal and external communications. Provide strategic leadership.
$96,028 / year median in Georgia
+13% projected growth
Job Description
The Integrated Marketing Communications (IMC) Director reports to the Sr. Director, IMC and owns integrated marketing communications for assigned brand pods end-to-end. This role is the single point of marketing accountability the assigned brand's Chief Brand Officer interacts with for marketing execution. The IMC Lead translates brand strategy into a quarterly marketing strategy and brief, then the campaign calendar across paid, owned, earned, partnerships, and in-store, and is accountable for activating a new pod operating rhythm — including during brand-leadership transitions.