Marketing and Public Relations Manager Habitat for Humanity of Evansville, Inc. Evansville, IN Job Details Full-time From $28 an hour 6 days ago Benefits Paid holidays Health insurance Dental insurance Paid time off Employee assistance program Vision insurance 401(k) matching Flexible schedule Life insurance Retirement plan Qualifications WordPress Bachelor of Science Social media content Microsoft Office Canva Attention to detail Brand storytelling Organizational skills Communications Storytelling Productivity software Instagram Analytics Full Job Description
POSITION DESCRIPTION
Marketing and Public Relations Manager
DEPARTMENT
Development
POSITION TYPE
Full-time FLSA Status:
Non-Exempt, Hourly
THIS POSITION IS SUPERVISED BY
Director of Development
JOB SUMMARY
The Marketing and Public Relations Manager is responsible for the creation and implementation of a robust marketing and communications plan to increase awareness of Habitat's mission and to grow support for that mission with donors, volunteers and potential applicants.
PRIMARY RESPONSIBILITIES & DUTIES
1.
Marketing and Communications:
Raise the visibility of Habitat through the development and implementation of a comprehensive marketing and communications plan to meet the goals of the strategic plan. Create and implement strong storytelling components including professional writing, social media, and video. Oversee the content management of the affiliate's website, ensuring that all information is dynamic, current, and correct while tracking metrics to identify trends. Maintain an effective presence on social media platforms to include but not limited to Facebook, Instagram, Twitter/X, and LinkedIn. Develop and execute an effective media relations plan. Write and circulate press releases, track exposure, and maintain results-‐driven relationships with media. Design and implement a plan and all materials to connect prospective applicants with the Habitat program. Promote, take photos, and create printed materials for home dedications. Provide special events and outreach logistical support and design presentations and marketing materials for use at such events. Manage the affiliate's brand, upholding branding guidelines, and collaborate with staff to promote a strong, cohesive brand of the affiliate and all its departments. Lead the affiliate staff in the production of the annual report, newsletters, brochures, fundraising materials, videos, future homeowner bios and responsibility for producing the final product. Develop materials, content, and tools for raising funds to support the Habitat mission. Act as a voice of Habitat including but not limited to media representative and making presentations to church, civic, and community groups who wish to learn more about Habitat. Manage marketing and advertising budgets for affiliate, in coordination with Development Director. Lead communications committee and coordinate volunteers. Establish with the Executive Director key performance indicators to measure success of initiatives. 2.
Public Relations:
Work with the Director of Development as well as the Communications and Development Committees to participate in and support fundraising activities. Analyze current Public Relations and Outreach programs and fundraising activities, and initiate, and generate new programs and ideas. Work on special giving and sponsorship programs such as special events, direct mail campaigns, capital campaigns, etc. Develop and design major donor solicitation and gift plans as requested. Coordinate mailings. Special event support as needed. 3. Other duties as assigned
WORKING CONDITIONS
The work hours may vary to accommodate responsibilities. Primary works hours are weekdays from 8:30 am - 4:30 pm, however evening and weekend hours may be required from time to time. Hours to be determined in accordance with the changing needs of the affiliate; currently 37.5 hours per week. Primarily indoor work, but occasional outdoor work.
Physical Requirements:
Must be able to see, hear and speak. Intermittent sitting and standing, and occasional stooping. Must be able to operate computer, keyboard, and other office equipment; Occasional light lifting up to 25 lbs. The noise level in the work environment is typically low to moderate. Requirements for Employment 1.
Personal character and values:
Adherence to and enthusiasm for the mission, vision and core values and beliefs of Habitat for Humanity of Evansville. Strong commitment to community service. Upholds a strict level of confidentiality. Self-motivated and able to make decisions independently. Highly respectful of all people regardless of socio-economic status. Detail oriented with excellent verbal and written organizational skills. 2.
Education and Professional Experience:
BA or BS degree in Marketing/Communications/Journalism/Business preferred or equivalent experience Demonstrated success in interpersonal relationships with emphasis on ability to build relationships with donors, volunteers, future and current homeowners, and community leaders. Professional writing and storytelling skills Ability to work efficiently in an unsupervised environment while juggling multiple tasks and deadlines. Must be proficient in Microsoft Office, mass mailing merges, mass e-mail programs such as Salesforce, Constant Contact, Google Analytics, Google, Canva, WordPress, and video production. Ability to produce communication tools such as programs, invitations, brochures. Monitor and adopt the latest communication trends such as social media and how to optimize design for those platforms. 3. Other Requirements Pass an FBI background check
COMPENSATION
Salary is commensurate with experience and knowledge Health, Dental and Vision Insurance available - Affiliate pays 60% of enrolled employee's premium Life Insurance Simple IRA and employer match Generous paid time off and holidays Flexible schedule
Job Type:
Full-time Pay:
From $28.00 per hour
Benefits:
401(k) matching Dental insurance Employee assistance program Flexible schedule Health insurance Life insurance Paid time off Retirement plan Vision insurance