Job Overview We are seeking an energetic and innovative Social Media Manager to lead our brand's digital presence across multiple platforms. In this dynamic role, you will craft compelling content, develop strategic campaigns, and analyze performance metrics to elevate our brand awareness and engagement. Your expertise in social media marketing, media editing tools, and digital marketing analytics will drive impactful online interactions, foster community growth, and support our overall marketing objectives. This paid position offers an exciting opportunity to shape our social voice while working with a passionate team dedicated to creative excellence. This position will be responsible for both Salsa Grille and George's International Market's social media platforms Responsibilities Develop and execute comprehensive social media strategies aligned with brand goals across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok. Create engaging content including graphics, videos, photography, and written posts using Adobe Creative Suite tools like Photoshop and Illustrator. Manage social media content calendars using applications to ensure consistent posting schedules. Monitor social listening tools to track brand mentions, industry trends, and customer feedback for timely engagement and insights. Optimize content for search engines (SEO) and run targeted Facebook Advertising campaigns to increase reach and conversions. Analyze media performance through social media analytics, Google Analytics, and marketing online analytics to refine strategies and improve ROI. Maintain strong relationship management with followers, influencers, media partners, and internal teams to foster community growth and brand loyalty. Post weekly specials for George's International Market Help create fun graphics for flyers, posters, etc. Reply to reviews when necessary Respond to direct messages on social media Assist in menu graphics for the restaurants Help with fun ideas to engage with the community Coordinate with photographers, videographers, and influencers Create and send out email and SMS text campaigns to our rewards members Experience Proven experience in social media management or digital marketing roles with a focus on content creation and campaign execution. Proficiency in graphic design and media editing tools such as Adobe Photoshop, Adobe Illustrator, and video editing software. Strong understanding of social media platforms' algorithms, advertising options (including Facebook Advertising), and best practices for engagement. Experience with social listening tools, web analytics platforms like Google Analytics, and marketing performance monitoring systems. Knowledge of SEO principles, keyword research techniques, branding strategies, and e-commerce integration is highly desirable. Excellent communication skills with the ability to craft compelling content writing tailored to diverse audiences. Ability to analyze data effectively to measure campaign success and inform future initiatives while maintaining a keen eye for proofreading and quality assurance. Join us as a Social Media Manager to energize our brand's digital voice! Bring your creativity, analytical mindset, and passion for digital marketing performance monitoring—help us connect authentically with our audience while advancing your career in a vibrant environment committed to innovation!

Pay:

$15.00 - $20.00 per hour Expected hours: 40.0 per week

Work Location:

In person