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Greater Topeka Partnership

Vice President of Marketing and Communications

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Job Description

The Greater Topeka Partnership seeks an ambitious, strategic, and detail-oriented leader to serve as the organization's Vice President of Marketing and Communications , who will be an integral member of the Greater Topeka Partnership team! Minimum salary of $80,000.00 (negotiable based on experience), excellent benefits package and flexible work schedule.
Primary Accountability:
The Vice President of Marketing and Communications plays a pivotal role in driving the strategic direction and execution of marketing and communications initiatives for the Greater Topeka Partnership. This individual will lead a team of Marketing and Communications Account Managers, oversee all marketing and communications output, manage social media channels, handle public relations efforts, and ensure strict adherence to brand standards.
Essential Functions:
Supervise a team of Marketing and Communications Account Managers, providing guidance, support, and mentorship to ensure the team meets organizational goals and objectives. Oversee all marketing and communications activities, including but not limited to advertising campaigns, digital marketing efforts, content creation, and media relations. Manage and maintain social media platforms, ensuring content is engaging, relevant, and aligns with the organization's brand voice and messaging. Lead public relations efforts, including media outreach, press releases, and crisis communication strategies. Collaborate with the Chief Marketing Officer to align marketing and communications strategies with overall organizational objectives. Work closely with the Brand and Traffic Manager to ensure all creative assets meet marketing needs and adhere to brand guidelines. Develop and implement comprehensive marketing and communications plans to support the organization's mission, vision, and goals. Monitor and analyze marketing and communications metrics to measure the effectiveness of campaigns and initiatives, making data-driven decisions to optimize performance. Stay abreast of industry trends, best practices, and emerging technologies in marketing and communications to identify opportunities for innovation and improvement. Serve as a spokesperson for the organization, representing the Greater Topeka Partnership at events, conferences, and media appearances as needed.
Qualifications:
(Knowledge, Skill, and Ability) Bachelor's degree in Marketing, Communications, Public Relations, or a related field; Master's degree preferred. Minimum of 8 years of experience in marketing, communications, or a related field, with at least 5 years in a leadership role is preferred. Proven track record of developing and executing successful marketing and communications strategies. Strong understanding of digital marketing, social media platforms, and content creation. Excellent written and verbal communication skills, with the ability to craft compelling messaging for various audiences. Strategic thinker with the ability to translate organizational goals into actionable marketing and communications plans. Experience managing and mentoring a team of marketing and communications professionals. Demonstrated ability to work collaboratively across departments and with external partners. Proficiency in marketing analytics tools and platforms. Exceptional organizational skills and attention to detail. Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities. The right candidate must be aligned with the Partnership's Core Values , which run-through every decision we make, every action we take: Diversity & Inclusion
  • Our organization, like our community, is great when everyone has a voice that is heard and valued. Integrity
  • We place integrity at the forefront of all our decisions and will continue to build a team only of individuals who are dedicated to doing the right thing in a fair and honest way. Visionary
  • The future starts today and the decisions we make shape tomorrow. We encourage and support creativity in our community and stay on the cutting edge of our industry's standards. Passion for Community
  • We love our community!
Job Type:
Full-time Pay:
From $80,000.00 per year
Benefits:
401(k) 401(k) matching Dental insurance Employee assistance program Flexible schedule Flexible spending account Health insurance Health savings account Life insurance Paid time off Parental leave Professional development assistance Vision insurance
Education:
Bachelor's (Required)
Experience:
Marketing:
8 years (Required) Ability to
Relocate:
Topeka, KS 66603: Relocate before starting work (Required)
Work Location:
In person

Benefits

  • Paid Time Off (PTO)
  • 401(k) Plans
  • Professional Development
  • Health and Wellness Programs