A Communications Campaign Manager plans, develops and delivers audience-targeted communication campaigns for a company or organization. Establish their customer demographics and target audience, create targeted campaign that will deliver the company's message in the most effective, efficient way possible.
$30/hr - $35/hr, (DOE) Build Digital Marketing Expertise Demonstrate Paid Social subject matter expertise, communicate clearly with stakeholders, proactively solve problems, take ownership of campaign execution and reporting, and continuously seek opportunities to improve results. Stay current on Paid Social platform capabilities, industry trends, and emerging opportunities, bringing recommendations and new ideas to the team. Identify opportunities and share insights, best practices, and recommendations with internal teams to improve campaign performance. Participate in cross-functional digital marketing knowledge sharing and education. Drive Results (Plan, Execute, Measure) Manage day-to-day activation and execution of all Paid Social campaigns from setup through launch and reporting, serving as the primary point of contact with planning and brand teams. Lead reporting, monitor campaign performance, and provide actionable insights to ensure performance goals are met. Support the Paid Social Manager with media planning and strategy. Lead and oversee campaign processes, documentation, and partner communications related to trafficking, campaign management, reporting, and optimization. Identify and execute A/B tests to improve campaign performance. Cross-Functional Collaboration Collaborate effectively across Planning, Measurement, Creative, Brand Marketing, agency, and platform partners while maintaining a solution-oriented mindset and delivering high-quality work. Partner with creative teams on best practices, briefs, and feedback to develop content that drives results. Work closely with and train Digital Marketing Specialists on campaign execution and platform management. Collaborate with the in-house buying team across paid search, affiliate, and online video on cross-channel strategy and execution. Cultivate and strengthen strategic partnerships with platform partners and external vendors. Who We're Looking For 3-4 years of hands-on Paid Social media planning and buying experience. Expert knowledge of Meta Ads Manager required; experience with Pinterest and TikTok is a plus. Retail and/or performance marketing experience is a plus. General understanding of digital analytics platforms, such as Adobe Analytics. Collaborative team player with strong communication skills. Ability to interpret and analyze data and present insights to a variety of stakeholders. Results-driven, detail-oriented, and self-motivated. Excellent project management skills. Ability to work effectively in a fast-paced environment. Experience with Microsoft Office Suite is required, particularly Excel. Experience working with a media agency, vendor, or client-side media/marketing team. Additional experience executing and measuring various forms of digital media is a plus.
