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Stellantis
CRM Brand Marketing Manager
Career Insights for Communications Manager (General)
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Based on Michigan data
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What they do
A Communications Manager plans and directs public relations programs that create a positive public image for an organization or business. Oversees press releases and communications with media; works with advertising and marketing staff to target advertising campaigns; manages internal communications such as newsletters or financial reports. May draft speeches or arrange interviews for company executives.
$134,705 / year median in Michigan
-0% projected decline
Job Description
The CRM Brand Communications is responsible for successful project management and implementation of the CRM strategy. This role interacts with the brand(s), and advertising teams, a variety of internal stakeholders, as well as agency partners. In addition to Brand specific CRM strategy execution, this role may also manage some enterprise programs that touch all brands. As Stellantis continues to evolve and optimize its CRM capabilities, this role will play a key part in ensuring lifecycle marketing efforts are strategic, scalable, and set up for long-term success. The ideal candidate brings hands-on CRM experience, strong lifecycle marketing instincts, and the ability to work across a complex, matrixed organization.
Key Responsibilities include but not limited to:
Manage brand CRM strategies to ensure the overall brand objectives and strategic directives are achievedLiaison with the appropriate brand stakeholders and agency project team in developing requirements for both owner and prospect communication strategiesManage day-to-day operational aspects of multiple concurrent projects for dynamic data-driven direct mail and email campaigns and digital/interactive solutions, including definition of business rules for audience selection and treatment, creative routing to each of the brands and legal approval Facilitate communications, between brand and agency and oversees project timing, creative routing for approval, agency status reporting and supports agency in brand and launch status meetings Review and provide input on materials, before they sent to brand, to ensure marketing objectives are being metManage AOR to communicate project status, dependencies, issues, and risks to appropriate stakeholdersMaintain and manage monthly, and quarterly GTM materials at an Enterprise CRM level, and at a brand levelResponsible for tracking incentive budget requests for private offer programs, and monthly report out Responsible for tracking the agency/variable budget for assigned brands and supporting the Stellantis budget approval process
The CRM Brand Communications is responsible for successful project management and implementation of the CRM strategy. This role interacts with the brand(s), and advertising teams, a variety of internal stakeholders, as well as agency partners. In addition to Brand specific CRM strategy execution, this role may also manage some enterprise programs that touch all brands. As Stellantis continues to evolve and optimize its CRM capabilities, this role will play a key part in ensuring lifecycle marketing efforts are strategic, scalable, and set up for long-term success. The ideal candidate brings hands-on CRM experience, strong lifecycle marketing instincts, and the ability to work across a complex, matrixed organization.
Key Responsibilities include but not limited to:
Manage brand CRM strategies to ensure the overall brand objectives and strategic directives are achievedLiaison with the appropriate brand stakeholders and agency project team in developing requirements for both owner and prospect communication strategiesManage day-to-day operational aspects of multiple concurrent projects for dynamic data-driven direct mail and email campaigns and digital/interactive solutions, including definition of business rules for audience selection and treatment, creative routing to each of the brands and legal approval Facilitate communications, between brand and agency and oversees project timing, creative routing for approval, agency status reporting and supports agency in brand and launch status meetings Review and provide input on materials, before they sent to brand, to ensure marketing objectives are being metManage AOR to communicate project status, dependencies, issues, and risks to appropriate stakeholdersMaintain and manage monthly, and quarterly GTM materials at an Enterprise CRM level, and at a brand levelResponsible for tracking incentive budget requests for private offer programs, and monthly report out Responsible for tracking the agency/variable budget for assigned brands and supporting the Stellantis budget approval processAt Stellantis, we assess candidates based on qualifications, merit, and business needs. We welcome applications from all people without regard to sex, age, ethnicity, nationality, religion, sexual orientation, disability, or any characteristic protected by law. We believe that diverse teams reflect our identity as a global company, enabling us to better address the evolving needs of our customers and care for our future. Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled.
Key Responsibilities include but not limited to:
Manage brand CRM strategies to ensure the overall brand objectives and strategic directives are achievedLiaison with the appropriate brand stakeholders and agency project team in developing requirements for both owner and prospect communication strategiesManage day-to-day operational aspects of multiple concurrent projects for dynamic data-driven direct mail and email campaigns and digital/interactive solutions, including definition of business rules for audience selection and treatment, creative routing to each of the brands and legal approval Facilitate communications, between brand and agency and oversees project timing, creative routing for approval, agency status reporting and supports agency in brand and launch status meetings Review and provide input on materials, before they sent to brand, to ensure marketing objectives are being metManage AOR to communicate project status, dependencies, issues, and risks to appropriate stakeholdersMaintain and manage monthly, and quarterly GTM materials at an Enterprise CRM level, and at a brand levelResponsible for tracking incentive budget requests for private offer programs, and monthly report out Responsible for tracking the agency/variable budget for assigned brands and supporting the Stellantis budget approval process
Basic Qualifications:
Bachelor's degree8 + years of digital marketing/CRM professional experienceClient or Marketing Agency CRM experience is requiredStrong attention to detail and consistent follow through, with demonstrated ability to bring projects to successful conclusion, on time and within budgetAbility to identify and resolve problems in a timely manner, and to gather and analyze information skillfullyExperienced self-starter who can manage multiple projects in tandem with minimal supervision Strong interpersonal skills in leading cross-functional resources, resolving conflicts, fostering alignment, and gaining commitmentExcellent communication skills, with the ability to relate relevant information to all levels of the organization effectively and efficientlyAbility to forge relationships with internal and external cross-functional teamsMicrosoft Word, Excel and PowerPoint skillsPreferred Qualifications:
Automotive marketing knowledge and experience is a plusAbility to clearly communicate complex concepts through simple, focused storytelling and well-structured presentations.The CRM Brand Communications is responsible for successful project management and implementation of the CRM strategy. This role interacts with the brand(s), and advertising teams, a variety of internal stakeholders, as well as agency partners. In addition to Brand specific CRM strategy execution, this role may also manage some enterprise programs that touch all brands. As Stellantis continues to evolve and optimize its CRM capabilities, this role will play a key part in ensuring lifecycle marketing efforts are strategic, scalable, and set up for long-term success. The ideal candidate brings hands-on CRM experience, strong lifecycle marketing instincts, and the ability to work across a complex, matrixed organization.
Key Responsibilities include but not limited to:
Manage brand CRM strategies to ensure the overall brand objectives and strategic directives are achievedLiaison with the appropriate brand stakeholders and agency project team in developing requirements for both owner and prospect communication strategiesManage day-to-day operational aspects of multiple concurrent projects for dynamic data-driven direct mail and email campaigns and digital/interactive solutions, including definition of business rules for audience selection and treatment, creative routing to each of the brands and legal approval Facilitate communications, between brand and agency and oversees project timing, creative routing for approval, agency status reporting and supports agency in brand and launch status meetings Review and provide input on materials, before they sent to brand, to ensure marketing objectives are being metManage AOR to communicate project status, dependencies, issues, and risks to appropriate stakeholdersMaintain and manage monthly, and quarterly GTM materials at an Enterprise CRM level, and at a brand levelResponsible for tracking incentive budget requests for private offer programs, and monthly report out Responsible for tracking the agency/variable budget for assigned brands and supporting the Stellantis budget approval processAt Stellantis, we assess candidates based on qualifications, merit, and business needs. We welcome applications from all people without regard to sex, age, ethnicity, nationality, religion, sexual orientation, disability, or any characteristic protected by law. We believe that diverse teams reflect our identity as a global company, enabling us to better address the evolving needs of our customers and care for our future. Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled.