Find Jobs
Find Jobs Near You – Available Work in Your Location
North American Internal Communications Content an
Career Insights for Internal Communications Manager
See where this job fits in the broader career landscape. Knowing your career path helps you see what's possible from here.
Scorecard
Based on Michigan data
Review key factors to help you decide if this role fits your goals. How is this calculated?
What they do
An Internal Communications Manager develops a comprehensive internal communications service to deliver an organization or business' strategic messages and provide all employees and stakeholders with regular, meaningful and consistent information. Ensures organizational initiatives and projects are successfully communicated to employees and stakeholders using a variety of mediums such as a staff intranet, monthly magazine or regular email bulletin.
$147,165 / year median in Michigan
+6% projected growth
Job Description
Key Responsibilities:
Editorial Strategy & PlanningDevelop and execute an internal editorial strategy aligned with business priorities, employee needs and communications objectives.Lead editorial planning and prioritization, applying strong judgment to determine the appropriate audience, channel, timing and storytelling approach.
Partner with Global Internal Communications and regional communicators to elevate North American stories and align with broader enterprise priorities.
Use audience insights and performance data to continuously optimize content strategy, cadence and channel approach. Content & StorytellingWrite, edit and publish clear, compelling content across internal channels, translating complex business information into communications employees can understand and act on.
Proactively identify and develop employee-centric stories that highlight our people, culture, products, customers and business impact, with representation across regions, facilities and employee populations.
Support leadership and executive communications around key business priorities and organizational initiatives.
Maintain consistent editorial standards, tone and voice across internal communications. Audience & Channel StrategyDevelop an audience-first approach that considers the needs of different employee populations, functions, facilities and geographies.
Help define and optimize the role of the intranet, email, employee social platforms and other channels to improve employee awareness, engagement and participation. Cross-Functional Partnership & Editorial CounselServe as a trusted advisor to communications colleagues, business partners and stakeholders on effective employee communications strategies.
Build strong relationships across Corporate Communications, Brand Communications, HR and other functions to identify communications needs and opportunities earlier in the planning process.
Establish effective processes for content intake, lead times, approvals and publishing.
Coordinate across stakeholders to ensure communications are accurate, aligned and delivered effectively, exercising sound judgment on sensitive or high-visibility topics. Employee Engagement & AdvocacyIdentify opportunities to drive meaningful employee interaction and engagement beyond traditional content consumption.
Coordinate editorial content with employee engagement, internal social and advocacy programs to ensure alignment with company messaging and communications standards. Measurement & OptimizationEstablish and monitor content performance metrics across internal communications channels.
Analyze employee engagement, audience behavior and content trends to understand what is resonating and where opportunities exist.
Use insights and performance data to continually optimize content strategy, channel mix, publishing cadence and storytelling approaches.
Develop regular reporting and share actionable insights with communications partners and leadership. Key Skills & CompetenciesExceptional writing, editing and storytellingInternal communications and editorial strategyEditorial judgment, prioritization and newsroom-style planningAudience strategy, segmentation and engagementContent analytics, measurement and optimizationExecutive and leadership communicationsDigital publishing and content management platformsStrong stakeholder management and consulting skillsAbility to influence and build alignment in a highly matrixed organizationStrong business acumen and ability to translate complex topics into clear, employee-friendly communicationsSound judgment, discretion and attention to detail