Position Overview:

Personalization Specialist will drive the development, execution, and optimization of personalized marketing experiences across channels. This role will play a critical part in designing data-driven customer journeys that increase engagement, improve conversion rates and deliver relevant experiences throughout the customer lifecycle. You will act as the subject matter expert in personalization strategy and execution - collaborating closely with marketing, sales, analytics, UX, and product teams to bring personalization at scale to life.

Responsibilities:

Strategy & Roadmap Assist in defining the personalization vision, strategy, and roadmap across web, email, media, and CRM.\nPartner with stakeholders to identify use cases that align customer needs with business objectives. Execution & Orchestration Build and manage dynamic customer journeys, automated campaigns, and personalized content modules.\nTranslate audience insights into actionable personalization tactics (e.g., triggers, recommendations, lifecycle flows). Segmentation & Data Activation Collaborate with analytics and the audience segmentation teams to create, refine, and activate target segments.\nLeverage customer profiles, behaviors, and firmographic data to enhance personalization relevance. Optimization & Testing Collaborate UX team to run A/B and multivariate testing to optimize personalized experiences.\nTrack, analyze, and report on performance; translate learnings into actionable insights. Technology & Enablement Serve as the primary owner of personalization tools and platforms (e.g., Salesforce Personalization)\nPartner with IT and MarTech to ensure seamless data flows, integrations, and governance.\nCollaboration & Leadership\nAct as an internal advocate for personalization, educating stakeholders on capabilities and best practices.\nProvide mentorship and direction to team members or cross-functional partners.

Qualifications Experience:

2+ years in digital marketing, CRM, personalization, or similar\n

Education:

Bachelor's Degree or equivalent years of experience (preferred)\n

Technical Skills:

Hands-on experience with personalization platforms, CDPs, ESPs, or marketing automation tools (Salesforce Marketing Cloud, Adobe, Braze, etc.).\n

Analytical Skills:

Strong ability to interpret customer data, develop actionable insights, and build measurable experiments.\n

Strategic Thinking:

Proven ability to translate customer needs into scalable personalization programs.\n

Collaboration:

Experience partnering with cross-functional teams (data, UX, sales, product).\n

Bonus:

Familiarity with AI-driven recommendation models, predictive scoring, or advanced testing frameworks. Success Measures Increased engagement rates (CTR, time on site, repeat visits).\nGrowth in conversion and revenue influenced by personalized experiences.\nAdoption and utilization of personalization tools across the organization.\nSuccessful launch and scale of personalization use cases aligned to lifecycle stages.\n

Physical Requirements:

Generally, spend the workday sitting at a workstation and operating computer devices, such as, but not limited to keyboard, mouse and screen\nGenerally, spend the workday performing repetitive motions that involve or affect the hands, head, and other parts of your body\n

Compensation:

The base pay range for this position is: $29.00 to $39.75 Must be authorized to work in the U.S. without the need for employment-based immigration sponsorship, now or in the future. The employer does not offer immigration sponsorship for this opportunity. Many factors influence the determination of base pay within a range, including the candidate's work experience in related roles; the candidate's knowledge, skills, capabilities, and performance; the relative pay of other DigiKey employees in similar roles; and the budget available for the position. ______________________________________________________________________ DigiKey Electronics is an Equal Opportunity Employer. We encourage all qualified candidates, including protected veterans and individuals with disabilities, and to apply and be considered for open positions. If you are an applicant with a disability and need a reasonable accommodation for any part of the employment process, please contact Human Resources at 1-800-338-4105 or careers.us@digikey.com.

Know Your Rights:

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