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Strategic Communications Athletics Consultant - Volleyball and Softball
Career Insights for Public Relations Officer
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Based on Missouri data
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What they do
A Public Relations Officer works as part of a Public Relations team to create a positive public image for an organization or business. Researches, writes and distributes press releases to targeted media, collates and analyzes media coverage, prepares and supervises the production of publicity brochures, handouts or direct mail leaflets. May write or editing in-house magazines, case studies, speeches, articles and annual reports.
$93,356 / year median in Missouri
-3% projected decline
Job Description
- Serve as the primary strategic communications contact for Mizzou Volleyball and Softball, developing and implementing comprehensive communications plans for each program.
- Manage media relations, including media requests, interview coordination, press availability and media outreach.
- Develop press releases, game notes, statistical materials, feature stories, talking points and other communications materials.
- Build and maintain strong relationships with coaches, student-athletes, media members and internal stakeholders.
- Serve as the communications lead for assigned programs during significant events, postseason competition and major announcements. 2. Content Development, Storytelling and Brand Promotion (25%)
- Identify and develop compelling stories that highlight student-athletes, coaches, teams and program accomplishments.
- Collaborate with the Creative Directors for Volleyball and Softball to develop innovative and engaging content across digital and social platforms.
- Lead in-season storytelling efforts while supporting off-season initiatives designed to strengthen program brands and fan engagement.
- Develop communications strategies that support recruiting, ticket sales, community engagement and other department priorities.
- Contribute to department-wide storytelling initiatives and provide coverage of additional sports or programs as needed. 3. Sports Coverage and Game Day Operations (20%)
- Travel as needed with Volleyball and Softball teams to serve as the on-site communications lead for media relations, content capture and team communications.
- Oversee communications operations for home competitions, including press box management, media credentials, interviews, statistics and postgame responsibilities.
- Lead and mentor student interns and event staff assisting with communications and game-day operations.
- Ensure timely and accurate distribution of game information, results, statistics and postgame materials.
- Maintain effective communications coverage throughout the regular season, postseason and other high-profile competitions. 4. Swimming and Diving Oversight and Staff Development (15%)
- Serve as the primary communications contact for Mizzou Swimming & Diving.
- Provide strategic direction and oversight to the student intern responsible for the program's day-to-day communications coverage.
- Review and ensure accuracy of communications materials, statistics, releases and digital content produced by the student intern.
- Mentor and develop student staff in media relations, writing, statistics, content development and event operations.
- Coordinate with coaches and staff to ensure appropriate coverage of program achievements, student-athletes and competitive events. 5. Information Management, Compliance and Department Initiatives (10%)
- Maintain accurate and current rosters, bios, statistics, records, historical information and program archives for assigned sports.
- Collaborate with SEC and NCAA offices regarding statistical accuracy, reporting requirements and awards nominations.
- Support department-wide strategic communications initiatives, postseason events and major announcements.
- Ensure communications materials and statistical information are accurate, timely and consistent with NCAA, SEC and University standards.
- Perform other duties and responsibilities as assigned in support of Mizzou Athletics. Shift Monday-Friday 8:00am-5:00pm; Nights, Weekends, and Travel as required. Minimum Qualifications A Bachelor's degree or an equivalent combination of education and experience and at least 2 years of experience from which comparable knowledge and skills can be acquired is necessary. Preferred Qualifications
- Experience as the primary contact for a collegiate volleyball, softball, or other sport program.
- Demonstrated success in media relations, digital content integration, and strategic communications planning.
- Strong writing, editing, and organizational skills with knowledge of AP style.