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HERC

Social Media Manager

Pay: $65,000–$75,000/yr

Posted: 5 weeks ago

Location: Chapel Hill, NC (Onsite)

Last Updated: 1 week ago

Hours: Full-Time

Expires: 10/4/2026

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What they do

A Public Relations Manager plans and directs public relations programs that create a positive public image for an organization or business. Oversees press releases and communications with media including preparing media kits and organizing press conference.; works with advertising and marketing staff to target advertising campaigns. Releases information to counter negative publicity and handle crisis and emergency communications

$110,860 / year median in North Carolina

+9% projected growth

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Job Description

Employment Type:

Permanent Staff (EHRA NF)

Vacancy ID:

NF0009943

Salary Range:

$65,000-$75,000

Position Summary/Description:

The Social Media Manager will lead the strategic development, creation, management, and execution of social media content for the Chancellor and Provost. At the direction of and partnership between University Communications and Marketing and the Offices of the Chancellor and Provost, this role is responsible for utilizing social media strategy to elevate the visibility, voice, and thought leadership of the University's senior academic and administrative leaders through compelling storytelling, timely engagement, and platform-specific content strategies that advance institutional priorities and strengthen Carolina's reputation.

Education and Experience:

Experience managing social media accounts for senior executives, elected officials, corporate leaders, university presidents/chancellors, or other high-profile public figures using LinkedIn, X, Instagram, Facebook, YouTube, and emerging channels.
Experience in relationship building and directing subjects to help achieve success in developing engaging content that also reflects well on individual brand reputation. This content requires strong writing, photography, videography, and mobile content creation capabilities.
Experience with social media analytics, audience development, and performance measurement.
Ability to work independently, exercise sound judgment, and manage multiple priorities in a fast-paced environment.
Understanding higher education, public affairs, media relations, and reputation management.

Essential Skills:

The social media manager should have a bachelor's degree in marketing, advertising, public relations, communications, journalism, or a related field, plus at least two years of relevant professional experience. The manager should have demonstrated knowledge of social media channels such as Facebook, Twitter, Instagram, YouTube, LinkedIn and TikTok. In addition, the social media manager should have copywriting and editing experience for a brand, an interest in staying current on social media trends, and an ability and eagerness to work with others in University Communications and Marketing and across campus.

AA/EEO Statement:

The University is an equal opportunity employer and welcomes all to apply without regard to age, color, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, or sexual orientation. We encourage all qualified applicants to apply, including protected veterans and individuals with disabilities.