What You'll Do:

Shape Our Voice & Campaign Strategy

Develop and own a cohesive messaging framework for Sensus Gas solutions
Lead integrated marketing campaigns that balance brand awareness with ongoing customer nurture
Measure and optimize campaign performance, focusing on what truly drives resultsDrive Account-Based Marketing (ABM)
Design and execute targeted ABM programs for high-value accounts
Leverage insights and data to deliver personalized, high-impact messaging
Partner closely with sales to align marketing efforts with account strategiesOwn Our Digital Presence
Manage and optimize gas-related content across our website
Lead SEO and emerging Generative Engine Optimization (GEO) strategies
Ensure alignment and consistency across Sensus and enterprise brandingLead Events & Media Engagement
Own strategy and execution for key industry events
Identify and secure speaking opportunities; manage content development
Build relationships with industry media and drive positive coverageBuild a Scalable Content Engine
Create and operationalize a sustainable content development process
Drive production of high-quality thought leadership and technical content
Manage the full lifecycle of marketing assets—from creation to distributionStay Ahead of the Curve
Monitor trends, tools, and best practices in B2B marketing
Continuously refine programs based on data, insights, and competitive intelligence

What You'll Bring:

5 plus years of experience in B2B marketing or marketing communications
Proven success developing and executing integrated marketing campaigns
Experience with Account-Based Marketing (ABM) strongly preferred
Strong project management skills and ability to manage multiple priorities
Excellent communication skills—both strategic and detail-oriented
Analytical mindset with the ability to translate data into action
Experience with marketing automation (e.g., Marketo) and CRM platforms (e.g., Salesforce)
Familiarity with SEO/GEO and website content management
Experience in events, PR, or media relations is an asset
A collaborative approach and comfort working in a matrixed organization#LI-JO2

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