Lead the Sportsbook Retention function: engagement, promotions, retention, comms, and product marketing across Bally Bet and
MONOPOLY
Sportsbook. Set the retention strategy across every North American market, using data and player insight to drive engagement, loyalty, and lifetime value. Partner cross-functionally with Sports Ops, CRM, Creative, Brand, VIP, Insights, and Product to build standout player experiences. Harness AI and emerging tech to personalize journeys, automate workflows, and sharpen promo performance. Own the promotional calendar and tentpole campaigns, timed to the biggest moments in sports. Measure what matters, partner with Insights to track retention, engagement, revenue, and LTV. Pioneer new retention mechanics and tools with Product and MarTech to keep our player experience ahead of the pack. Manage key partner relationships (White Hat, Kambi) to get more out of our tech stack. Run multi-channel lifecycle campaigns with sharp segmentation, personalized rewards, and a relentless test-and-learn mindset. Stay ahead of trends, competitors, tech, and regulation to spot the next big opportunity. Build and coach a high-performing team, set the bar, mentor talent, and build a culture of ownership and improvement. Champion best practices across Marketing and Ops to keep engagement strategy sharp company-wide.
What We're Looking For:
Sportsbook & iGaming know-how: You live and breathe betting behavior, player lifecycle, and the competitive landscape. Retention & lifecycle strategy: You know how to turn a first-time bettor into a lifelong fan.
Data-driven:
KPIs, segmentation, cohorts, you turn numbers into decisions. CRM & personalization: You build journeys players actually want to be on.
Commercial mindset:
You balance engagement with margin, revenue, and profitability. We use Metaview, an AI-powered note-taking tool, during interviews to help capture key discussion points. The tool is used for note-taking purposes only and does not evaluate candidates or influence hiring decisions. Interview notes are used solely for recruitment purposes and are handled in accordance with applicable U.S. and Canadian privacy laws.
Salary:
$85,000 - $110,000 USD #LI-OP1 Experience Preferred 5+ years in marketing, ideally in sports betting or iGaming. 2+ years leading and developing high-performing teams. Track record building sportsbook strategies that drive engagement, retention, and revenue. Deep knowledge of the sportsbook lifecycle, onboarding to reactivation. Hands-on experience running promotions and player offers, with an eye on profitability. Sharp with data, segmentation, and analytics to spot and act on opportunities. Experience with CRM/lifecycle platforms like Braze, Optimove, Adobe Campaign, or similar. Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.
