Job Category Staff & Executive - Advertising/Marketing/Public Relations/Communications Overview The Division of Enrollment Management at Rutgers University-New Brunswick (EMNB) is comprised of eight student-facing and administrative units: Undergraduate Admissions, Graduate Admissions, the Office of Financial Aid, the Office of the Registrar, and the One Stop Student Services Center, as well as business, information technology, and strategy and analytics administrative teams. The division employs over 100 full-time staff and an additional 200+ student employees to fulfill its mission. The division is driven by research, galvanized by progress, and motivated by a relentless commitment to student access and academic excellence. It works at the intersection of administration and innovation to set enrollment strategy, foster student success, and inform university policy and practice. EM-NB attracts the best and brightest students to Rutgers' flagship campus, supports them through their time on the banks, and celebrates their graduation each year. The Undergraduate Admissions Office serves to engage and enroll undergraduate students who are prepared to thrive, inspired to become active members of the campus community, and who will contribute to the diversity of thought and experiences represented by the institution. The office achieves this through the recruitment, selection, and enrollment of a high-achieving, dynamically talented, and diverse student population. Through programs, communications, and services, Admissions aims to convey the rigor, spirit, and promise of a Rutgers education to the state, the nation, and the world. Posting Summary Rutgers, The State University of New Jersey is seeking a Director, Marketing & Communications for the Undergraduate Admissions Office within the Division of Enrollment Management. Reporting to the Interim Co-Executive Director of Undergraduate Admissions (and ultimately to the Assistant Vice Chancellor for Enrollment Management), the Director of Marketing & Communications serves as a member of the Undergraduate Admissions leadership team and plays a critical role in achieving annual and long-term enrollment goals. Among the key duties of the position are the following: Serves as the division's senior marketing strategist for undergraduate recruitment, collaborating with university partners to ensure brand alignment, effective audience engagement, and the achievement of enrollment priorities. Leads a fast-paced team responsible for delivering a high volume and diverse portfolio of outreach and engagement initiatives, including an email campaign comprising more than 2,500 communications annually, print publications, interactive presentations, web content, social media, and digital marketing. Develops and implements a cohesive, distinctive marketing and communications strategy from concept through execution and delivery. Cultivates data-informed, high-impact, and results-oriented marketing practices that support the recruitment and enrollment of an increasingly talented and diverse student body. Advances and executes marketing and communication strategies designed to engage and strengthen relationships with key audiences, including prospective students, applicants, admitted students, enrolling students, parents and families, school counselors, educators, and internal stakeholders. Collaborates with other Enrollment Management units to develop and implement communications initiatives that advance divisional priorities, support student success, promote operational objectives, and ensure a consistent and coordinated Enrollment Management message. Establishes a culture of accountability through the use of analytics and performance metrics, ensuring continuous improvement and alignment with institutional enrollment objectives. Identifies and leverages market trends and emerging communications channels, continuously evolving Undergraduate Admissions' outreach and marketing strategies to remain innovative and competitive. Leads, supervises, and develops a team of marketing and communications professionals and oversees the Marketing & Communications budget.

FLSA:

Exempt Grade:

09 Salary Details 124,967.00 - 135,000

Minimum Salary:

124967.000

Mid Range Salary:

158175.000

Maximum Salary:

191383.000 Offer Information The final salary offer may be determined by several factors, including, but not limited to, the candidate's qualifications, experience, and expertise, and availability of department or grant funds to support the position. We also take into consideration market benchmarks, if and when appropriate, and internal equity to ensure fair compensation relative to the university's broader compensation structure. We are committed to offering competitive and flexible compensation packages to attract and retain top talent. Benefits Rutgers provides a comprehensive benefits package to eligible employees. The specific benefits vary based on the position and may include: Medical, prescription drug, and dental coverage Paid vacation, holidays, and various leave programs Competitive retirement benefits, including defined contribution plans and voluntary tax-deferred savings options Employee and dependent educational benefits (when applicable) Life insurance coverage Employee discount programs

Position Status:

Full Time Working Hours 37.5

Standard Hours:

37.50

Daily Work Shift:

Day Work Arrangement Consistent with the current application of Rutgers Policy 60.3.22 or the applicable provisions of relevant collective negotiations agreements, this position may be eligible for a hybrid work arrangement. Flexible work arrangements are not permanent, subject to change or discontinuation, and contingent on the employee receiving approval in the FlexWork@RU Application System.

Union Description:

Admin Assembly (MPSC)

Payroll Designation:

PeopleSoft Terms of Appointment:

Staff - 12 month

Position Pension Eligibility:

ABP Minimum Education and Experience Bachelor's degree in marketing, communications, public relations, or related field. At least 8 to 10 years of experience in marketing/communications, preferably in higher education or other non-profit setting. Certifications/Licenses A valid driver's license would be required for this position. Required Knowledge, Skills, and Abilities Excellent interpersonal, verbal, written, and supervisory skills. Ability to foster a collaborative and creative culture in a diverse environment. Superior project management, multi-tasking, and operational planning abilities. Demonstrated ability to develop and use analytics in decision-making. Preferred Qualifications Experience in higher education and a Master's degree. Physical Demands and Work Environment May have to lift up to 30 lbs. Special Conditions May have to work weekends, evenings. Safe Driving Record.

Posting Open Date:

08/19/2026

Regional Campus:

Rutgers University-New Brunswick Home Location Campus:

Busch (RU-New Brunswick) City Piscataway State NJ