Find Jobs
Find Jobs Near You – Available Work in Your Location
Skip to job details
JA
Jem Accessories
Social Media Manager
Career Insights for Public Relations Manager (General)
See where this job fits in the broader career landscape. Knowing your career path helps you see what's possible from here.
Scorecard
Based on New Jersey data
Review key factors to help you decide if this role fits your goals. How is this calculated?
What they do
A Public Relations Manager plans and directs public relations programs that create a positive public image for an organization or business. Oversees press releases and communications with media including preparing media kits and organizing press conference.; works with advertising and marketing staff to target advertising campaigns. Releases information to counter negative publicity and handle crisis and emergency communications
$120,435 / year median in New Jersey
+22% projected growth
Job Description
Social Media ManagerPosition Summary The Social Media Manager is responsible for developing and executing social media strategies across JEM Global's portfolio of brands. This role will create engaging content, manage social media channels, coordinate influencers and creators, build online communities, and drive brand awareness, engagement, and sales. The ideal candidate is creative, data-driven, highly organized, and passionate about consumer products, retail, and emerging digital trends. Key ResponsibilitiesSocial Media Strategy & Planning Develop and execute social media strategies aligned with brand objectives. Create monthly content calendars across all brands and platforms. Support product launches, retail promotions, seasonal campaigns, and corporate initiatives. Stay current on social media trends, platform updates, and emerging opportunities. Content Creation & Management Create, schedule, and publish content across Instagram, TikTok, Whatnot, Instagram, LinkedIn, YouTube, and other relevant platforms. Coordinate content production including photography, video, graphics, and copywriting. Work closely with brand managers to understand products, retail plans, and key selling periods. Ensure all content aligns with brand guidelines and messaging. Influencer & Creator Marketing Identify, recruit, and manage influencer partnerships. Coordinate product seeding and campaign activations. Track influencer performance and ROI. Build relationships with creators that align with brand positioning. Community Management Monitor and respond to comments, messages, and customer inquiries. Engage with followers and grow brand communities. Escalate customer service or reputation issues when necessary. Monitor competitor activity and industry conversations. Analytics & Reporting Track KPIs including engagement, reach, follower growth, traffic, and conversions. Provide weekly and monthly performance reports. Identify content opportunities and optimization recommendations. Use platform analytics and social listening tools to drive decisions. Collaboration Work closely with Marketing, Brand Management, Sales, Licensing, and E-Commerce teams. Coordinate with external agencies, photographers, videographers, and content creators. Support trade shows, retail events, PR opportunities, and brand launches. Qualifications 3+ years of social media marketing experience. Experience managing multiple brands or product categories. Strong understanding of Instagram, TikTok, Whatnot, LinkedIn, YouTube, and emerging platforms. Experience with influencer marketing and creator partnerships. Knowledge of content creation tools. Strong copywriting and communication skills. Experience with social media management tools Highly organized with strong project management skills. Preferred Experience Consumer products, retail, licensing, CPG, electronics, home, or lifestyle brands. Experience working with major retailers such as Walmart, Target, Costco, Sam's Club, Lowe's, Amazon, or Home Depot. Experience supporting DTC and eCommerce growth initiatives. Success & Key Performance Indicators (KPIs) Community Growth & Engagement Website Traffic from