Overview Are you passionate about shaping vibrant online communities and driving brand engagement through innovative social media strategies? We are seeking a dynamic and energetic Social Media Manager to lead our digital presence across multiple platforms. In this role, you will craft compelling content, analyze digital marketing performance, and build meaningful relationships with our audience. Your creativity and strategic mindset will help elevate our brand visibility, foster community growth, and deliver measurable marketing success. Join us to make a powerful impact in the fast-paced world of digital marketing! Duties Develop and execute comprehensive social media marketing strategies aligned with brand goals, ensuring consistent messaging across all platforms. Create engaging, high-quality content including graphics, videos, photography, and written posts tailored to each social media platform's audience. Manage daily social media activities using tools like Hootsuite or Buffer to schedule posts, monitor engagement, and optimize content performance. Conduct social listening to gather insights on audience sentiment, industry trends, and competitor activities to inform content creation and campaign adjustments. Utilize media editing tools such as Adobe Photoshop and Adobe Illustrator for graphic design and visual content creation that captures attention. Analyze social media analytics and web analytics data using Google Analytics and other marketing analytics tools to measure campaign effectiveness and refine strategies. Oversee paid advertising campaigns on platforms like Facebook Advertising to boost reach, engagement, and conversions while monitoring ROI. Foster strong relationships with influencers, partners, and media outlets through effective relationship management and public relations efforts. Monitor digital marketing performance metrics related to branding, e-commerce initiatives, and overall media performance analytics to ensure continuous improvement. Proofread all content for accuracy, clarity, and brand consistency before publication to uphold high-quality standards. Experience Proven experience in social media management within a fast-paced digital marketing environment. Strong proficiency with social media platforms including Facebook, Instagram, Twitter, LinkedIn, TikTok, and others relevant to target audiences. Hands-on experience with social listening tools, media editing software (Adobe Creative Suite), and scheduling applications like Hootsuite or Buffer. Demonstrated ability in content creation—writing compelling posts, designing graphics, editing videos—and understanding of branding principles. Knowledge of SEO best practices, keyword research techniques, and web analytics tools such as Google Analytics for tracking online performance. Experience managing paid advertising campaigns on social media channels with a focus on ROI optimization. Excellent communication skills with the ability to craft engaging stories that resonate across diverse audiences. Ability to analyze data from various sources including social media analytics dashboards and marketing online analytics platforms for actionable insights. Join us as a Social Media Manager where your creativity fuels engagement! We're committed to fostering an inclusive environment that supports your growth while offering opportunities to innovate in digital marketing performance monitoring—making every campaign count!

Pay:

$14.00 - $16.00 per hour

Work Location:

In person