About Us We are a leading multi-specialty practice specializing in orthopedics, pain management, and spine surgery . We are dedicated to delivering world-class musculoskeletal care through innovation, compassion, and expertise. We're now seeking a hands-on marketing leader who can both strategize and execute — building campaigns, managing content, running digital ads, and driving measurable growth across multiple locations and service lines. This is not a remote position. Position Summary The Head of Marketing and Communications will lead and execute all marketing initiatives — from developing the annual marketing plan to producing day-to-day campaigns that generate patient leads and elevate the brand. We are in the middle of a website revamp and this person will work closely with our digital marketing agency. This role requires someone who can balance strategic vision with tactical execution — writing content, managing digital campaigns, analyzing performance data, and creating materials that bring the organization's story to life. The ideal candidate thrives in a fast-paced environment and enjoys rolling up their sleeves to make marketing happen. Key Responsibilities Strategic & Tactical Marketing Execution Develop and implement comprehensive marketing plans for each brand Create and manage patient acquisition campaigns across digital, print, and referral channels. Write copy and develop creative concepts for ads, social media, landing pages, and email campaigns. Conduct competitive research and market analysis to identify opportunities for growth. Manage and optimize our Digital Marketing Agency efforts regarding Google Ads, Meta campaigns, and other paid media platforms directly. Work with our CRM to improve and develop leads Develop community outreach program Digital Marketing & Content Development Oversee the Digital Marketing Agency and direct SEO, SEM, and website content updates Write and publish blog posts, newsletters, and patient education articles to boost search visibility. Create social media content calendars and approve and assist in designing posts, graphics, and reels Monitor engagement daily across social platforms; respond to comments, questions, and reviews. Analyze digital metrics and provide actionable insights and management reporting to improve campaign performance. Branding & Communications Maintain consistent brand voice and design across all materials and digital platforms. Draft and distribute press releases, provider announcements, and community updates. Develop promotional campaigns for new providers, office openings, and service launches. Create printed and digital collateral, including brochures, flyers, signage, and branded items. Email & Patient Engagement Build and deploy patient email campaigns and quarterly newsletters using marketing automation tools. Develop lead-nurturing sequences to re-engage non-converted patients and boost retention. Partner with internal operations to improve patient communication and appointment scheduling tools. Vendor & Project Management Manage day-to-day relationships with marketing vendors, web developers, and digital ad partners. Negotiate contracts, monitor performance, and ensure accountability for deliverables. Lead marketing aspects of new practice acquisitions and integrations — from branding to launch. Analytics & Reporting Track key performance indicators, including lead generation, conversion rates, and ROI. Produce regular marketing performance reports and share insights with leadership. Continuously refine campaigns and strategies based on data and feedback. Qualifications Bachelor's degree in Marketing, Communications, or a related field (Master's preferred). 7+ years of marketing experience with a focus on hands-on campaign execution . Proven ability to write, design, and execute marketing campaigns end-to-end. Proficiency in Google Ads, Meta Business Suite, Google Analytics, WordPress, and email platforms . Strong creative and analytical skills; ability to turn ideas into measurable results. Prior experience in healthcare, medical practice, or professional services marketing preferred. Excellent copywriting, editing, and visual storytelling abilities. Knowledge of HIPAA and healthcare advertising compliance standards.

Key Competencies Action-Oriented:

Thrives on doing — not just directing.

Creative Storyteller:

Can craft compelling narratives across multiple media.

Data-Driven:

Uses metrics and analytics to refine decisions.

Collaborative:

Works well with clinicians, staff, and leadership teams.

Adaptable:

Able to pivot between strategy and execution quickly.

Team Player:

We are a team and we support and help each other thrive Why Join Us Opportunity to shape and grow the marketing engine for a respected, expanding healthcare organization. Direct impact on patient acquisition, brand reputation, and community engagement. Competitive salary and benefit. A role where your ideas and your work directly drive results.

Job Type:

Full-time Pay:

$75,000.00 - $100,000.00 per year

Benefits:

401(k) Dental insurance Flexible schedule Health insurance Paid time off Vision insurance

Education:

Bachelor's (Required)

Experience:

Digital marketing: 5 years (Required) health care marketing: 2 years (Required) Ability to

Commute:

Scarsdale, NY 10583 (Required)

Work Location:

In person