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ICONMA, LLC

Specialty Developer Intermediate

Career Insights for Communications Campaign Manager

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Based on Ohio data

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What they do

A Communications Campaign Manager plans, develops and delivers audience-targeted communication campaigns for a company or organization. Establish their customer demographics and target audience, create targeted campaign that will deliver the company's message in the most effective, efficient way possible.

$114,694 / year median in Ohio

-2% projected decline

Explore Career

Job Description

Specialty Developer - Intermediate#26-36308

$47.51-$50.68 per hour

Toronto, ON, Canada

Hybrid

Job Description

Our client, a Commerical Banking company, is looking for a Specialty Developer - Intermediate for their Toronto, ON/Hybrid location.

Responsibilities:

The Direct Marketing Campaign team is responsible for the development, execution, and delivery of customer marketing campaigns across multiple channels.

The team partners with marketing stakeholders to identify target audiences, execute customer campaigns, and deliver data-driven marketing initiatives that support business growth and client engagement.

The contractor will support the end-to-end development and execution of marketing campaigns, including campaign design, audience segmentation, SQL development, data extraction, campaign deployment, testing, and collaboration with business partners.

They will participate in discovery sessions, gather business requirements, and translate marketing needs into technical campaign solutions.

Direct team consists of approximately 27 employees

Broader organization consists of approximately 60-65 employees

Team environment is collaborative but lean, requiring individuals who can work independently and proactively.

Successful team members are self-starters who can navigate ambiguity and execute with minimal supervision.

Opportunity to work on large-scale customer marketing campaigns within a major Canadian financial institution.

Exposure to enterprise marketing technologies and large customer datasets.

Strong likelihood of contract extension and permanent conversion.

Opportunity to influence campaign strategy and execution from discovery through deployment.

Work within a mature enterprise environment supporting high-visibility marketing initiatives.

Who Will the Candidate Be Working with on a

Daily Basis:

CRM Developers

Campaign Managers

Marketing stakeholders

Business partners

Analytics and reporting teams

QA partners

Senior Managers and Directors within Direct Marketing Campaigns

How many years of experience: 3+ Years

The CRM Developer will be responsible for the development, testing, deployment, and optimization of customer marketing campaigns within a large enterprise environment. The successful candidate will participate in discovery sessions with business stakeholders, gather and translate requirements, build campaign solutions, and support campaign execution from concept through deployment.

This role requires a combination of campaign development expertise, advanced SQL and relational database skills, and experience working within at least one enterprise marketing platform such as Salesforce Marketing Cloud, Unica, or SAS.

Lead discovery sessions and gather campaign requirements from business stakeholders.

Develop and execute marketing campaigns using enterprise campaign management platforms.

Build audience segments and campaign logic using SQL and relational databases.

Create and optimize complex queries involving advanced joins, large datasets, and query performance tuning.

Perform campaign testing and self-QA prior to deployment.

Collaborate with peer developers and QA teams throughout the campaign lifecycle.

Troubleshoot campaign execution and data-related issues.

Support ongoing campaign enhancements and process improvements.

Work independently within a fast-paced enterprise environment while managing multiple priorities.

Requirements:

3+ years of campaign development experience

Experience developing campaigns within Salesforce Marketing Cloud, Unica, SAS, or a similar enterprise campaign management platform

Mid to senior-level SQL and relational database expertise

Experience creating complex SQL queries, advanced joins, audience segmentation, and query optimization

Experience extracting and manipulating large customer datasets

Experience conducting discovery sessions and gathering business requirements

Strong understanding of campaign lifecycle management and deployment processes

Ability to work independently with minimal supervision

Strong analytical and problem-solving skills

Banking or financial services experience

Experience supporting enterprise-scale marketing campaigns

ious experience with large organizations such as banks, telecommunications companies, or other highly structured enterprises

Prior Client experience

Data analytics or reporting background

Exposure to multiple campaign management platforms

Highly proactive and self-motivated

Strong ownership mentality

Ability to work independently and navigate ambiguity

Excellent communication and stakeholder engagement skills

Strong organizational and prioritization skills

Collaborative team player

Comfortable working in a fast-paced enterprise environment

Able to engage technical and non-technical stakeholders effectively

Benefits

  • Dental Insurance