Vice President, Content

Vice President, Content Bethlehem, PA Job Details 1 day ago Qualifications Revenue growth Community engagement Strategic management Journalism Team development Mentoring Newsletters (communication methods) Networking through strategic partnership building Content strategy Senior level Strategic partnerships Leadership Managing media, arts or design teams Senior leadership 10 years

Full Job Description Vice President of Content Reports To:

President/CEO

JOB SUMMARY

The VP of Content serves as LVPM's senior editorial and content executive, with enterprise-wide responsibility for newsroom, production and education functions across digital, broadcast, and live platforms. This leader will architect, build, and scale a high-performing, integrated content organization, defining staffing structure, workflows, governance frameworks, and long-term resource strategy in alignment with LVPM's transformation goals and long-term community impact. The VP of Content ensures all content is clearly defined, responsibly managed, and strategically integrated across platforms, safeguarding public trust while expanding community participation.

RESPONSIBILITIES

Strategy & Leadership Lead LVPM's unified civic and storytelling strategy in alignment with the organization's transformation goals. Align journalism, storytelling, and community participation within a cohesive content architecture. Build, mentor and lead a collaborative, high-performing content organization. Professional Journalism Leadership (Civic Hub) Lead strategy and growth of LVPM's local journalism, ensuring accuracy, independence, and accountability. Establish and uphold editorial standards consistent with professional journalism. Prioritize coverage that helps residents understand public decisions, civic life, and local impact. Expand journalism distribution through newsletters, digital platforms, broadcast integration, and live civic forums. Professional Storytelling Leadership (Storytelling Hub) Oversee development of documentaries, narrative features, cultural coverage, and educational or entertaining storytelling produced by LVPM staff. Ensure storytelling reflects the full life of the region: arts, culture, history, creativity, education, and lived experience. Move storytelling across digital platforms and into live experiences to deepen community connection. Community-Generated Content & Participation Develop and scale LVPM's community correspondent and youth media initiatives. Establish clear tiered standards for community storytelling, open submissions, and announcements. Balance openness and accessibility with credibility and editorial oversight. Collaborate with education leaders and partners to teach storytelling, ethics, and media literacy. Editorial Governance & Trust Serve as the final editorial authority for content classification and standards. Establish clear risk tiers and review processes aligned with content type. Regularly assess editorial policies to ensure transparency, clarity, and public confidence. Audience & Community Engagement Use audience insights and data to inform content priorities and distribution strategy across platforms. Position LVPM as a convener of civic dialogue and cultural connection through journalism and storytelling. Expand local journalism integration across PBS39, digital platforms and live events. Revenue & Partnerships Collaborate with the Development and Membership team to create content-driven revenue opportunities. Ensure all content initiatives support sponsor, donor, and membership engagement. Pursue innovative distribution and partnership models with schools, businesses, and cultural institutions. Be a High Performing Team Player Attend and contribute towards team meetings Contribute to highly collaborative, creative, and high-performing team by serving as a model for partnership, mentorship, and integrity Use the Team Communication Playbook as you engage with team members Play to people's strengths and cover their blind spots without resentment.

KEY ACCOUNTABILITIES

The role will be charged with expanding community engagement, growing audience reach and driving sustainable revenue through content that resonates with our region. Serve as the strategic partner to the CEO, ensuring content priorities support revenue growth, membership, and philanthropy. Foster community-generated content and collaborations with local voices, educators, nonprofits, and civic partners. Pursue innovative distribution and partnership models with schools, businesses, and cultural institutions.

KEY COMPETENCY COMPONENTS

SKILLS:

Demonstrated success leading integrated newsroom operations across digital-first publishing, broadcast production, and live civic programming. Proven track record in multi-platform storytelling (broadcast, digital, social, live events).

KNOWLEDGE

Strong editorial judgment and understanding of audience engagement trends. Ability to integrate professional and community-created content responsibly or an understanding of participatory media models.

EXPERIENCE

Ten (10) plus years of progressive leadership experience in content strategy, media, journalism, and/or public media. Experience leading journalism operations Experience leading multi-format storytelling teams. Experience designing editorial standards or governance structures.

TRAITS:

Ability to lead with vision, inspire teams, and cultivate collaborative partnerships. Commitment to diversity, equity, inclusion, and representing the full spectrum of community voices.

CHARACTERISTICS

Unwavering commitment to fair and unbiased content.