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Social Media Manager
Career Insights for Public Relations Manager (General)
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Based on Pennsylvania data
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What they do
A Public Relations Manager plans and directs public relations programs that create a positive public image for an organization or business. Oversees press releases and communications with media including preparing media kits and organizing press conference.; works with advertising and marketing staff to target advertising campaigns. Releases information to counter negative publicity and handle crisis and emergency communications
$109,141 / year median in Pennsylvania
+7% projected growth
Job Description
Our client is seeking an experienced Social Media Manager to lead the strategy, execution, and performance of social media for a well-established consumer brand. This is a highly visible leadership role for someone who thrives at the intersection of creativity, analytics, influencer marketing, and brand storytelling. This is a hands-on leadership opportunity within a lean, collaborative marketing team. The ideal candidate has successfully owned social media strategy and execution for a large consumer brand, knows how to build impactful influencer programs, and uses data and analytics to drive measurable results. What You'll Do Own the social media strategy and execution across all major social platforms. Develop and execute influencer marketing campaigns from strategy through measurement and optimization. Leverage social listening, analytics, and performance data to continuously improve engagement, reach, and ROI. Identify emerging social trends and translate them into impactful campaigns. Partner cross-functionally with Marketing, Brand, eCommerce, PR, and agency partners to deliver integrated marketing initiatives. Manage and mentor one direct report while helping maximize agency performance. Stay ahead of platform changes, AI tools, and evolving best practices across social media. Required Qualifications Bachelor's degree required. 8+ years of progressive social media marketing experience. Experience leading both the strategy and execution of social media for a large consumer brand. Demonstrated success developing and executing influencer marketing campaigns. Experience measuring influencer performance, campaign effectiveness, and ROI using analytics and data. Previous people management experience. Strong understanding of today's social media landscape, emerging platforms, and evolving algorithms. Experience leveraging AI tools within social media operations. What Will Make You Successful Strategic thinker who also enjoys rolling up their sleeves. Creative storyteller with a data-driven mindset. Comfortable working in a lean, fast-paced environment where collaboration and ownership are key. Passionate about building engaged online communities and creating content that drives measurable business impact.