Job Overview We are seeking an energetic and innovative Social Media Manager to lead our digital engagement efforts across multiple platforms in legal and real estate fields. In this role, you will craft compelling content, develop strategic campaigns, and monitor social media performance to enhance brand visibility and foster meaningful relationships with our audience. Your expertise in digital marketing tools and analytics will drive data-informed decisions that elevate our online presence. This paid position offers an exciting opportunity to shape our brand voice and connect with diverse communities through dynamic storytelling and creative media. Responsibilities Develop and implement comprehensive social media strategies aligned with marketing goals to increase engagement, followers, and brand awareness. Create, curate, and schedule engaging content across various social media platforms, including text, images, videos, and graphics using tools like Adobe Creative Suite and media editing software. Manage daily social media activities using platforms such as Hootsuite or Buffer, ensuring timely posting and consistent messaging. Monitor social listening channels to gather insights on audience sentiment, trending topics, and competitive activity; leverage these insights for content optimization. Analyze social media metrics using Google Analytics, web analytics tools, and native platform analytics to assess campaign performance and inform future strategies. Collaborate with cross-functional teams including public relations, marketing, and graphic design to ensure cohesive branding and messaging. Oversee paid advertising campaigns on platforms like Facebook Advertising to boost reach and engagement while tracking ROI effectively. Maintain relationships with influencers, partners, and community members to expand our network and foster positive brand associations. Proofread all content for accuracy, clarity, and brand consistency before publishing; ensure high-quality visual assets through photography or graphic design as needed. Skills Proven experience in social media management across multiple platforms with a strong understanding of platform-specific best practices. Proficiency in social listening tools, media editing software (Adobe Photoshop, Illustrator), and content creation applications. Deep knowledge of SEO principles, keyword research techniques, and digital marketing analytics to optimize content reach. Ability to analyze data from Google Analytics, social media analytics tools, and marketing performance dashboards for actionable insights. Skilled in graphic design, video editing, photography, and proofing to produce visually appealing multimedia content. Familiarity with social media advertising platforms such as Facebook Ads Manager for targeted campaigns. Excellent written communication skills with a knack for engaging storytelling and clear messaging. Strong relationship management skills to collaborate effectively with internal teams and external partners. Join us as a Social Media Manager if you're passionate about creating vibrant online communities through innovative content creation, strategic planning, and data-driven decision-making! This role is perfect for someone eager to make a tangible impact by elevating brand presence across digital channels while continuously honing their skills in the fast-paced world of social media marketing.

Pay:

$51,634.80 - $62,183.84 per year

Benefits:

401(k) Health insurance Paid time off Retirement plan

Work Location:

In person