Communications Manager North and South America
Job
Industrial Flow North America
Remote
Full-Time
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Job Description
Your role As the Communications Manager in the Industrial Flow division, your mission will be to shape and execute comprehensive communication strategies that closely align with the company's mission, vision, and values across North and South America by leveraging a blend of company knowledge, strategic communication expertise, and technical skills to drive impactful, customer-centric touchpoints. In this role, you will report to the General Manager of the Industrial Flow Customer Center in Houston, Texas with a dotted line to the Vice President Communications of Industrial Flow Division, and the General Manager of the Industrial Flow Customer Center in South America. You will be responsible for the following: 1. Strategy and Business Understanding
- Understand company processes, offerings, customer base, and industry landscape to lead local communication.
- Collaborate with local sales teams to support market entries. 2. Branding
- Maintain brand integrity across communications.
- Ensure adherence to Brand manual and Atlas Copco Group guidelines.
- Safeguard asset and messaging quality per Atlas Copco standards. 3. Content Creation
- Validate local language translations.
- Ensure content is engaging, informative, and SEO-optimized.
- Create campaign content with division and Brand managers. 4. Product Launches and Marcom Campaigns
- Adapt and execute digital campaigns with key messaging, content, and visuals aligned with global content.
- Support promotional content across channels for product launches.
- Implement initiatives to generate leads via SEO/SEM, email, NPS, social media, automation, and display ads.
- Measure and report campaign performance (ROI and KPIs).
- Support tradeshows, customer events, and online store development. 5. PR and Media
- Support translation and localization.
- Craft stories to enhance brand positioning and engage stakeholders.
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