Community Activation Coordinator

Title:

Community Activation Coordinator Location:

100%

Remote Rate:

$65-70/hr

Duration:

6 months could extend The Planet Group is looking for a Community Activation Coordinator to work with our technology client. This is a 6-month remote contract opportunity.

JOB DESCRIPTION

As the Community Activation Coordinator within client's Brand Success Team, you will serve as a strategic liaison and operational engine for brand presence and activations within client communities. You will pitch and support the execution of high-impact organic brand community campaigns, ensuring they are authentically integrated into the unique fabric of client's channel. This is a highly collaborative role requiring a mix of project coordination, partner communication, campaign execution, creative production, and strategic brand advisory. Key Responsibilities 1.

Outreach & Advising Strategic Pitching:

Draft and send tailored pitches to talent agents, PR firms, and brand partners to secure interest in community activations, including "Ask Me Anything" (AMA) interviews.

Brand Success:

Act as a consultant for external partners, advising them on platform etiquette, community-specific norms, and how to tailor their presence for maximum authenticity and engagement.

Relationship Management:

Maintain outreach trackers and manage the pipeline of talent and partners, ensuring timely follow-ups and high-touch communication.

Activation Research:

Proactively identify high-potential guests for AMAs and opportunities for partners to authentically engage within target communities across diverse verticals. 2.

Creative Production & Strategy Creative Adaptation:

Use provided templates to build promotional graphics for AMAs and other activations, ensuring all creative assets align with client's brand guidelines.

Copy & Content Development:

Draft post copy, and provide guidance to partners on copy and content that resonates with the target audience.

Community Proofing:

Perform final quality checks on all drafts to ensure they meet the specific technical and cultural requirements of the host community. 3.

Activation Support & Execution Activation Logistics:

Support the end-to-step preparation and live execution of AMAs and organic brand activations with communities, providing real-time troubleshooting and guidance to partners.

Risk & Sentiment Monitoring:

Monitor external conversations, press coverage, and community sentiment to ensure a positive experience for both the community and the partner. 4.

Analysis & Insights Performance Tracking:

Pull comprehensive metrics (upvotes, comments, reach, and sentiment) across all activations.

Impact Recaps:

Build detailed performance recaps that translate data into actionable insights for internal stakeholders and external partners. Qualifications & Skills 1-3

Years of Experience:

Background in marketing operations, community management, communications, or talent relations.

Client Expertise:

A "power user" understanding of clients ecosystem, including client-specific cultures, moderation styles, and platform-wide trends.

Advisory Mindset:

Ability to provide confident, clear guidance to high-level partners on how to navigate community engagement.

Operational Rigor:

Exceptional organizational skills with the ability to manage multiple complex activations simultaneously under tight deadlines.

Communication Skills:

Strong copywriting ability with the "chameleon" skill of adapting tone to match different communities (from technical to playful).

Basic Design Skills:

Experience using tools like Figma or Canva to populate and customize templates. #LI-TR1 #AFHR