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Director of Public Relations & Media Relations

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What they do

A Director of Public Relations oversees the entire public relations and marketing strategies of a business or organization. Builds the company's corporate image or brand. Defines the organization's corporate PR strategy and plan, ensures that goals, directions and scope are in alignment with corporate priorities. Leads and directs public relations team.

$191,242 / year median in New Jersey

+7% projected growth

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Job Description

Job Overview We are seeking an energetic and strategic Director of Public Relations & Media Relations to lead our organization's communication efforts across all channels. In this pivotal role, you will craft compelling narratives, foster strong media relationships, and elevate our brand presence through innovative public relations and media strategies. Your expertise in strategic communications, content creation, and media engagement will drive awareness, shape public perception, and support organizational goals. This position offers an exciting opportunity to influence how the organization is perceived both internally and externally, inspiring teams and stakeholders alike. Duties Develop and execute comprehensive public relations and media strategies aligned with organizational objectives. Cultivate and maintain strong relationships with journalists, media outlets, industry influencers, and community partners to secure positive coverage. Oversee the creation of press releases, media kits, speeches, and other communication materials ensuring clarity, accuracy, and adherence to AP style guidelines. Manage social media content marketing efforts across platforms including writing engaging posts, managing social media accounts, and analyzing engagement metrics. Coordinate public speaking engagements, press conferences, and community outreach events to enhance visibility and reputation. Lead research initiatives to monitor media trends, public opinion, and competitive positioning to inform strategic decisions. Supervise a team of communication professionals in content writing, editing, proofreading, graphic design collaboration, website management, and social media management. Ensure all communications reflect the organization's voice with professionalism while maintaining transparency and authenticity. Qualifications Proven experience in public relations, media relations, or strategic communications within a professional setting. Exceptional writing skills with a strong command of AP style; adept at editing and proofreading for clarity and impact. Demonstrated ability in public speaking, presentation delivery, and representing organizations confidently in diverse settings. Strong research skills to analyze media landscapes and craft targeted messaging strategies. Knowledge of journalism practices along with experience in content writing for various audiences. Proficiency in social media management tools, website management platforms, and graphic design software is preferred. Excellent communication skills with the ability to work collaboratively across teams while managing multiple projects simultaneously. Background in marketing or branding strategies is advantageous; familiarity with social media content marketing is highly desirable.
Pay:
$140,000.00 - $160,000.00 per year
Benefits:
Health insurance Paid time off
Work Location:
Hybrid remote in Roseland, NJ 07068

Benefits

  • Paid Time Off (PTO)
  • Health Insurance
  • Dental Insurance