Enrollment Marketing and Communications Manager

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Enrollment Marketing and Communications Manager Category:

Enrollment Management Subscribe:

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Admission Locations:

Lancaster, PA Posted:

Oct 10, 2025

Closes:

Open Until Filled Type:

Exempt Position ID:

193490

Share About Franklin & Marshall College:

Franklin & Marshall College is a residential college dedicated to excellence in undergraduate liberal education. Its aims are to inspire in young people of high promise and diverse backgrounds a genuine and enduring love for learning, to teach them to read, write, and think critically, to instill in them the capacity for both independent and collaborative action, and to educate them to explore and understand the natural, social, and cultural worlds in which they live. In so doing, the College seeks to foster in its students' qualities of intellect, creativity, and character, that they may live fulfilling lives and contribute meaningfully to their occupations, their communities, and their world. To learn more about Lancaster, please go to https://landinlancasterpa.com

Job Description:

Franklin & Marshall College is recruiting for a full-time Enrollment Marketing & Communications Manager.

Job Details:

Location :

F&M Campus

• Lancaster, PA.

Hybrid work options available.

Classification :

Full-time, Exempt Schedule :

40 hours, Monday

• Friday.

May require evenings and weekends. Reports to : Executive Director of Enrollment Systems, Operations, & Analytics.

Department :

Admission Approved Annual Salary :

$64,000.00

• $70,000.

00

Job Description:

Reporting to the Executive Director of Enrollment Systems, Operations, and Analytics, the Enrollment Marketing & Communications Manager serves as the Enrollment Division's primary liaison to the college's Office of Communications. This position is the primary internal marketing and communications resource within the Enrollment Management division, responsible for ensuring the execution of all enrollment-related marketing and communications efforts and for managing relevant vendor relationships with the goals of elevating the F&M brand and increasing enrollment to achieve college goals.

Essential Functions:

Create, maintain, and update enrollment marketing and communication plans, including all forms of media and all relevant audiences. Collaborate with the Office of Communications and with external marketing partners to ensure enrollment marketing and communications projects are aligned with brand standards and guidelines; that messaging is coherent across all channels and campaigns; and that projects are completed on time and on budget. Regularly analyze market trends and campaign performance to inform decisions and optimize outreach strategies. Manage vendor relationships related to student search, inquiry development, application generation, and yield, which included message development and coordinating strategy with approval of senior enrollment leadership. Maintain and optimize the use of external college search and communication platforms for both student and parent audiences, such as Niche and CampusESP. Collaborate with the CRM Specialist on Deliver and other communication tools within Slate. Maintain all campaigns, Slate Print jobs, and other automated and ad-hoc communications sent from Slate. Maintain enrollment-related web pages, regularly implementing updates based on changes to programs and practices; stakeholder feedback; and competitive analysis. Manage all public-facing Slate pages, portals, and Slate.org in collaboration with colleagues in Communications and IT with a key focus on brand identity and the user experience for all constituent groups. Lead admission staff in the design, planning, and implementation of outreach and communication strategies targeted at prospective students, parents, and influencers. Guide and support members of the admission team, including tour guides, in messaging consistent with institutional-level positioning, brand identity, and talking points. Regularly evaluate admission communications and marketing efforts and recommend changes based on feedback, peer institution benchmarking, and the emergence of new platforms and technologies. Manage a small recruitment territory to inform communications and marketing work. All other duties as assigned.

Requirements:

Minimum Qualifications:

Bachelor degree. At least five years in progressively responsible recruitment and communications roles, including direct involvement in enrollment communications. Experience with the student search process and vendor management. Superior written and spoken communications skills, including the ability to articulate ideas in a clear and compelling manner and the ability to listen closely to the ideas of others. A deep understanding of both the relational and transactional components of student recruitment and the perspectives of key populations, including students and families, school based counselors and independent consultants, the enrollment division, and various college constituencies. Availability for occasional evening or weekend travel and events. Excellent oral, written, interpersonal communication skills. Proficiency in Google Suite Products (Docs, Gmail, Sheets, Slides, Drive) Evidence of a commitment to community and belonging. Valid driver's license. Successful interview. Successful completion of background checks.

Preferred Qualifications:

Experience with Technolutions Slate. Experience within a CRM. Experience working at a small liberal arts college.

Additional Information:

Offers of employment are contingent upon the successful completion of reference checks, a criminal background verification, and verification of credentials. The College will coordinate these verifications. Full-time members of the Franklin & Marshall College professional staff receive competitive starting pay and a comprehensive benefits package that includes health coverage, dental, vision, generous retirement savings plan contributions, education benefits for employees, spouses and dependent children, and enjoy access to all College facilities including dining venues to suit all tastes, recreation and fitness facilities, and libraries, plus access to College performances, lectures, and events. To learn more about our Benefits, please visit our Benefits Page . Franklin & Marshall College is committed to having an inclusive campus community where all members are treated with dignity and respect. As an Equal Opportunity Employer, the College does not discriminate in its hiring or employment practices on the basis of gender/gender-identity, sex, race or ethnicity, color, national origin, religion, age, disability, veteran's status, genetic information, family or marital status, sexual orientation, or any other protected class.

Application Instructions:

All submitted materials must be submitted via this online process. We regret we are unable to accept applications or resumes submitted via mail, email, or fax. As you are submitting your application via this online process, please ensure that you provide an accurate email address. You will then receive an acknowledgment indicating that your application materials have been received. Individuals who need accommodations due to a disability in order to submit an application or attend an employment interview should contact Human Resources at (717) 358-3996. If you experience difficulty submitting your resume or cover letter, please

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