Media Strategy & Campaign Operations Specialist BrownRice Marketing Metairie, LA Job Details Full-time | Freelance $60,000 - $75,000 a year 1 hour ago Benefits Health insurance 401(k) Paid time off Qualifications Teamwork Research Schedule management Client services Marketing analytics Full Job Description Position Summary Lead integrated advertising initiatives across social, digital, and traditional media. The role supports new business, manages client campaigns from strategy through reporting, and coordinates clients, agency teams, leadership, and outside media partners to deliver measurable results. Applicant should be located in the Greater New Orleans area since meeting with local clients is required. Key Responsibilities
- Develop proposals, presentations, media recommendations, and projected outcomes for prospective clients based on goals, audiences, budgets, and marketing objectives.
- Build media plans and schedules for existing clients; develop and execute social campaigns and boosted posts across relevant platforms.
- Manage campaign timelines, budgets, targeting, placements, messaging, creative requirements, and deliverables.
- Coordinate research and creative assets with internal teams, and create supporting campaign materials when needed.
- Partner with agency leadership to manage digital media vendors, including requirements, timelines, deliverables, performance expectations, recommendations, and optimizations.
- Monitor delivery, spending, engagement, and key performance indicators across social and digital campaigns.
- Improve performance by adjusting targeting, creative, budgets, placements, messaging, and other campaign variables directly or through vendors.
- Analyze results and prepare clear reports that identify trends, challenges, opportunities, and actionable recommendations.
- Present campaign performance and future strategy to clients and leadership, with a focus on engagement, efficiency, and return on ad spend.
- Serve as the primary coordination point for campaign strategy, execution, reporting, and issue resolution.
- Maintain organized schedules, campaign documentation, creative assets, reports, and client information.
Core Skills Client service and communication; social, digital, and traditional media planning; campaign and budget management; creative coordination; analytics, reporting, and optimization; vendor oversight; presentations; strategic problem-solving; project management; and cross-functional collaboration. Qualifications
- Relevant experience in advertising, marketing, media planning, digital marketing, client services, or a related field.
- Working knowledge of social, digital, and traditional advertising, including media schedules, campaign assets, analytics, presentations, and performance reports.
- Strong analytical, organizational, communication, and project-management skills, with the ability to manage multiple clients, resources, budgets, and deadlines.
- Proficiency with advertising platforms, analytics tools, presentation software, and reporting systems.
Success Measures Deliver effective campaigns aligned with client goals and budgets; provide timely, accurate reporting; maintain strong communication; continually improve performance; and support client satisfaction, retention, and long-term advertising success.
Pay:
$60,000.00 - $75,000.00 per year
Benefits:
401(k) Health insurance Paid time off
Work Location:
Hybrid remote in Metairie, LA 70005