A Public Relations Manager plans and directs public relations programs that create a positive public image for an organization or business. Oversees press releases and communications with media including preparing media kits and organizing press conference.; works with advertising and marketing staff to target advertising campaigns. Releases information to counter negative publicity and handle crisis and emergency communications
Job Overview We are seeking an energetic and innovative Social Media Manager to lead our digital storytelling and brand engagement efforts across multiple social media platforms. In this dynamic role, you will craft compelling content, develop strategic campaigns, and analyze performance metrics to elevate our online presence. Your passion for digital marketing combined with your creative flair will drive brand awareness, foster community relationships, and support our overall marketing objectives. This paid position offers an exciting opportunity to shape our social media voice and connect authentically with diverse audiences worldwide. Duties Develop and implement comprehensive social media strategies aligned with brand goals and target audiences. Create engaging, high-quality content including posts, graphics, videos, and photography tailored for various platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok. Manage daily social media activities using tools like Hootsuite or Buffer to schedule posts, monitor engagement, and optimize content delivery. Conduct social listening to gauge public sentiment, identify trends, and respond promptly to community interactions. Analyze social media performance using analytics tools like Google Analytics and social media platform insights; generate reports to measure campaign success and inform future strategies. Collaborate with marketing teams to integrate SEO best practices and keyword research into content creation for maximum visibility. Oversee media editing tasks utilizing Adobe Creative Suite (Photoshop, Illustrator) for graphic design and Adobe Premiere or other video editing tools for multimedia content. Manage relationships with influencers, media outlets, and public relations partners to amplify brand messaging. Monitor digital marketing performance metrics related to social media campaigns and adjust tactics accordingly to improve engagement and reach. Requirements Proven experience in social media management within a fast-paced environment; a strong portfolio of successful campaigns is preferred. Proficiency in content creation tools such as Adobe Photoshop, Illustrator, Premiere Pro, and other media editing software. Deep understanding of social media platforms' algorithms, features, and advertising options—including Facebook Advertising—and how they influence marketing outcomes. Strong knowledge of SEO strategies, keyword research techniques, and web analytics tools like Google Analytics and web analytics platforms. Experience with social listening tools (e.g., Brandwatch) and social media management applications such as Hootsuite or Buffer. Excellent written communication skills with a keen eye for proofreading and content writing that aligns with branding guidelines. Ability to analyze data from various sources to monitor digital marketing performance metrics effectively. Strong relationship management skills to engage with influencers, partners, and community members professionally. Creative mindset with graphic design skills and the ability to produce visually appealing content that resonates across diverse audiences. Join us if you're passionate about leveraging the power of social media to tell compelling stories that inspire action! This role offers a vibrant environment where your creativity will thrive while making a tangible impact on our brand's digital footprint.